TikTok has announced a range of activations for Pride Month, including educational sessions, webinars and in-person events, designed to help celebrate and amplify LGBTQIA+ voices in the app.
As per TikTok:
“At TikTok, we’re focused on amplifying LGBTQIA+ voices as they connect with global audiences, grow their careers, and create a meaningful impact on TikTok and beyond. Throughout June and beyond, we invite everyone to join the celebration. Our curated hashtag pages #ForYourPride and #PrideTikTok will feature inspiring stories from queer creators, artists, and LGBTQIA+ owned businesses.”
First off, TikTok’s hosting a fireside chat with @thelipsticklesbians, to discuss how the platform has helped them amplify their messages of inclusion and acceptance.
The duo were featured as part of TikTok’s “Visionary Voices,” initiative for Pride Month last year, and have shared how the platform has helped them and impacted their lives.
@thelipsticklesbians I don’t know how many of you know this story but @TikTok changed our lives. For REAL. #TikTok_Partner ????After years trying to build awareness with our own beauty brand, we didn’t know that the knowledge and education we possess was what people wanted all along. After iterating on TikTok and posting short form videos, we discovered our niche after one accidental viral video of Christina asking me to guess where something was made. But the truth is that simply posting videos isn’t enough – Making longer videos is essential for us because it allows us to dive deeper into topics, providing thorough education, evaluations and valuable insights to our audience. With longform 1 minute+ content, we can cover SO much more than we could’ve in a 15-30 second video, fostering a more meaningful connection. So thank you beauty queens for being a part of this amazing journey with us! And thank you to TikTok for always giving us a plattorm to use our extensive experience for good by pushing the beauty industry forward, and ultimately believing in ourselves ????????❤️#longformgoodform ♬ original sound – The Lipstick Lesbians
The conversation will dig deeper into how TikTok has helped them maximize their audience reach, and find their community online.
TikTok will also host an in-person Pride celebration in New York City on June 12th, where it will look to celebrate with the LGBTQIA+ community.
TikTok says that it’ll also be looking to amplify content from queer creators throughout the month:
“Through hashtags like #QueerCinema, #LGBTQMovies, and #TransCharacter, our community inspires cultural change for LGBTQIA+ empowerment by challenging stereotypes, spreading queer joy, and advocates for accurate LGBTQIA+ representation on screen.”
There’ll also be TikTok Shop highlights from LGBTQIA+ creators and brands, and more.
TikTok says that it’s dedicated to fostering a platform where all users can express themselves freely and safely, which is also part of its broader commitment to the LGBTQIA+ community.
As such, it looks to facilitate and amplify LGBTQIA+ all year round, but it will be making an extra focus to amplify their content over the next four weeks.
Look out for Pride Month activations in the app.
