The updates keep coming for Meta’s new “Edits” video editing app, though last week’s round of updates was more about managing projects than creating them. Late last week, IG announced a new round of features for the “Ideas” tab in the app, which are designed to help creators keep track of their inspirations for future…
Meta’s added another element to help brands tap into the rise of messaging, with an updated version of its customer re-engagement messaging option, which enables brands to send ongoing promotional DMs to users. As you can see in these examples, Meta’s updated marketing messages enable more integrated DM promotions, with connection through to a specific…
As various regions continue to push for increased age restrictions on social media access, Meta has put its support behind the latest push for more teen protections in Europe, though its motivations for this initiative are worth considering. Late last week, Meta published a statement endorsing the proposal to establish a common Digital Majority Age…
YouTube has begun informing creators that they’ll now be able to share channel and audience data with brands for potential partnership opportunities. As you can see in this example, posted by VidIQ, YouTube is informing creators that they’ll soon be able to provide more insights to potential brand partners via an optional setting in YouTube…
YouTube looks to be developing another AI assistant tool within YouTube Studio, with this one focused on analyzing your channel stats and providing performance summaries, and tips on where you can improve. As you can see in this example, posted by YouTube consultant Aniket Mishra (and shared by Lindsey Gamble), YouTube is experimenting with a…
Bluesky continues to add more Twitter-like functionality, as it works to build itself into a viable alternative to the app now known as X, and amid the rising challenge of Meta’s Threads. Which is going to be a tough ask for the fledgling app, but functionally, Bluesky does offer a comparative offering. It just doesn’t…
Not sure that this is a great indicator of take-up for Meta’s Meta Verified product, but… Over the last few months, Meta has been running a program which includes gifting Meta Verified to selected creators. As you can see in this example, posted by @ayfondo on Threads (and shared by Matt Navarra), Meta’s informing some…
TikTok has published a new guide to home décor trends in the app, and how marketers can tap into discovery behaviors to maximize their home living promotions. The 16-page guide includes overviews of rising trends, as well as usage statistics that relate to home décor engagement in the app, as well as info on TikTok…
We have yet another wrinkle in the ongoing TikTok-U.S. saga. According to a new report from The Information, TikTok is in the midst of developing a new U.S.-only version of the app, as it closes in on a deal with a U.S. partner, in line with the requirements of the “Protecting Americans from Foreign Adversary…
Snapchat has announced a new in-app art project, in partnership with the Palace of Versailles, which aims to provide an interactive historical experience in the grounds of the famous French building. As you can see in these example screens, Snap’s new project includes AR activations within the grounds of the palace, providing additional visual elements…
