TikTok Highlights Related Trending Topics To Help Guide Creators

TikTok’s looking to inspire creators with more resonant content ideas, via a new element within its creator analytics that highlights trending concepts based on your existing posts.

As you can see in these example screens, shared by app researcher Yasser Masood, TikTok has added some new content insights into its analytics, along with an ever-present “Create” CTA button, in order to help creators tap into relevant trends.

So now, you’ll be able to see search trends for related topics, keywords for searches, related videos, and demographic insights, which could help to guide your content ideation process.

This is becoming a more common use of AI, in providing notes on evolving content trends, in order to help creators tap into the latest. YouTube, for example, has similar within its “Inspiration” tab, which provides guidance on key topics that are likely to resonate with your audience.

Meta AI and Grok can also provide content tips, so you now have way more opportunities to tap into trends, without having to keep tabs on all of them yourself.

Though that could also lead to content approaches that feel similar to other creators. If everyone’s taking cues from AI, then you’re going to get a lot of similar content, though conceptually, these prompts should give you the opportunity to provide your own take on the trend, which nobody else can replicate.

So while these tools are designed to provide guidance, they’re not supposed to be prescriptive, and if you want to stand out, you will still need to share your own perspective on the topic at hand.

But having data-backed trend notes can help, especially seeing the audiences that these concepts are resonating with.

It’s a small change, but a potentially valuable one for TikTok creators.