Pinterest has launched a new promotional campaign, which focuses on its capacity to expand your discovery efforts, and help you find your own style.
The new campaign is primarily focused on fashion and beauty, and aims to showcase Pinterest’s expanding capacity to discover products based on text and/or visual search.
As explained by Pinterest:
“When algorithms steer toward what’s already popular, it’s easy to get swept into a sea of sameness – endlessly scrolling through generic options on repeat. How does one stand out in a world where the internet offers more of the same every day? Pinterest gives its users the power to choose, to hone in on exactly what they want, and to truly create a life they love – because each decision they make reflects who they are. Our expanded visual search experience lends itself to a more personalised, creative journey.”
The campaign attempts to highlight the platform’s “deeper personalization and enhanced shoppability, while also serving as something of a showcase for the platform’s enhanced visual search features.
“Often, people have a spark or vision of something they want but don’t have the words to describe it. With visual search, you can start with an image instead of text. As shown in the campaign spots, the tools make it easier to intuitively discover, refine, and shop styles like collegiate prep, moto boho, stereopunk, or something entirely your own.”
Pinterest further notes that its enhanced discovery features make it easier to customize specific elements in an outfit choice, so you can drill down to more specific style choices for you within each look.
It’s a good looking campaign, with eye-catching elements, that will no doubt help to get more attention for the app. And it does showcase the expansive Pin dataset, with hundreds of billions of Pins now capturing a broad range of products to refine your options.
And at 553 million active users, and rising, Pinterest is indeed becoming more of a hub for fashion discovery.
