NEED TO KNOW
- Pamela Anderson gave PEOPLE the scoop on her Sonsie Garden pop-up in New York City
- The actress shared the personal inspiration behind the setup and teased what attendees can expect
- The Sonsie Garden N.Y.C. pop-up is open to the public on Oct. 25 and Oct. 26, 2025
For Pamela Anderson, there’s no place like home!
That’s why the actress, author and activist is bringing a little slice of her Vancouver Island dwelling to the center of New York City with the launch of her two-day Sonsie Garden pop-up in celebration of her mindful beauty brand.
Anderson, 58, gave PEOPLE the scoop on the space she’s transforming in Manhattan’s charming Soho neighborhood, and teased the “many little pieces” from her own home garden that she brought to the city scene.
“The garden is always the best inspiration,” she shares with PEOPLE exclusively ahead of the event open to the public from 10:00 a.m. to 6:00 p.m. on Saturday, Oct. 25 and Sunday, Oct. 26. [Sign up to attend here.] “We wanted to bring a taste of the Sonsie garden to the heart of N.Y.C.”
Fahim Kassam
“A little piece of magic for everyone to enjoy and dance through,” she continues.
Sonsie’s “embedded charm” is rooted in “nature, fun and playfulness,” says the Naked Gun actress, who announced her co-ownership of the then-emerging cruelty-free and vegan skincare company in January 2024.
“I never want to lose sight of that,” she adds.
Attendees can shop the complete Sonsie lineup at the pop-up, which the Camino Real star says has an extra special “touch of fantasy and wellness” in addition to elements inspired by her Vancouver Island garden at home.
“I would love for those that make it to the pop-up to go on a little journey,” Anderson tells PEOPLE of what she hopes people get from the immersive shop. “Be open minded, be inspired to plant their own garden.”
Fahim Kassam
“We want this to be a moment people remember,” she concludes. “It’s the childlike quality inside that keeps us forever young.”
Anderson has sparked conversation for her decision to go makeup free, embracing her natural beauty on red carpets and at other high-profile events. In November 2024, she said she felt “more myself than ever” when speaking about her choice.
That beauty philosophy is at the heart of her Sonsie’s mindfulness mission.
“It’s about practicing self-love, acceptance and understanding it goes beyond skincare. Having amazing products is just half the battle,” Anderson explains. “So, with Sonsie we focus on giving you that so you can focus on the rest.”
Sonsie
“An easy breezy kind of beautiful,” she adds.
Most recently, Sonsie launched Adapt Cream, a peptide-packed barrier cream that Anderson told PEOPLE was the “missing piece of the puzzle.”
“I didn’t want to add any more products to the line unless they were going to be out of this world and have a lot of benefits,” she shared, citing, “Immediate benefits and then also long-term benefits.”
She emphasized, “This ticked all the boxes.”
Sign up to attend Anderson’s Sonsie Garden pop-up at Shopify NY on 131 Greene Street in N.Y.C. here.