Snapchat Launches ‘Buddy Passes’ to Boost Snapchat Membership
Snapchat’s trying out another way to promote its Snapchat+ subscription offering, with the addition of new “Buddy Passes” for Snapchat+ members, which will enable subscribers to gift a free week of Snapchat+ access to their friends, at no additional cost. Which could be a powerful way to drive take-up, and add to the program’s growing…
