
Celebs Love Emi Jay’s ’90s-Inspired Claw Clips — Now the Founder Predicts the Next Nostalgic Hair Trend
Throwback with your hair back! Kendall Jenner, Hailey Bieber, and Selena Gomez have all hopped on the ’90s claw clip revival — a look once made iconic by Kate Hudson, Julia Roberts, and Jennifer Aniston — thanks to Emi Jay. Founded by Julianne Goldmark, the brand has become a go-to for It-girls wanting to sweep…