The Power of Identify: Building Lifelong Customers

The Power of Identify: Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly?  Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. This article…

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Dirty Magic

Dirty Magic

Young Dirty Bastard is driving around Atlanta, relishing in a rare day off from the Wu-Tang Forever: The Final Chamber tour. The 27-date trek—billed as Wu-Tang Clan’s last run—had taken him to Denver just days earlier for a Fourth of July show with all surviving members of the celebrated hip-hop collective. Moments after he arrived…

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The Owl and the Jazzman

The Owl and the Jazzman

Jazz trumpeter and composer Ambrose Akinmusire has a recurring theme in his music: owls. In December 2023, he released the Grammy Award-nominated Owl Song, and his latest, just released and extraordinary record, honey from a winter stone, includes a track called “Owled.” His compositions are rich and complex, but the owl thing begs further inquiry… …

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