Here’s one for the more advanced Facebook marketers, with Meta outlining the latest changes to its Marketing API, as well as updates to its Graph and Ad Copies API to help streamline your ad creation process.
Though not all of the latest updates are focused on ads specifically.
In the latest Marketing API update, Meta’s also added a new content monetization element for creators.
As per Meta:
“We’re introducing a new insights metric, content_monetization_earnings,for Creators onboarded to Content Monetization. This new metric displays their earnings at a page or post level over a customizable time period. For page-level earnings, an additional breakdown is available for the content types that contributed to the overall earnings.”
On a related front, Meta’s also adding a “monetization_approximate_earnings” metric for both page and content earnings.
So now, third-party platforms will be able to input content monetization data, which they’ll then be able to display in their apps. That’ll help in providing more comprehensive insights for Facebook and IG creators.
Meta’s also updated its Graph API, with daily budget flexibility being expanded from 25% to 75% for Meta Ads Manager accounts.
“This means on days when better opportunities are available for you, we may spend up to 75% over your daily budget on some days and less on others. On a weekly basis, we won’t spend more than 7 times your daily budget. If your campaign is less than 7 days, the total spend will not exceed your daily budget, multiplied by the campaign duration.”
So again, more opportunities for third-party platforms to tap into Meta’s advancing capabilities, this time in regards to automated budget allocation, and ensuring that marketers are able to maximize their campaign budgets.
Meta’s also added new Advantage+ elements, to ensure that those buying Facebook and IG ads through ad networks can tap into its latest AI-powered ad tools, while it’s also adding age and gender parameters that will enable advertisers to reach people outside of their preferred audience settings when it’s likely to improve performance.
It’s also adding a new “videos” field for catalog ingestion, while it will also now allow changes to ads imported via its “Ad Copies API.”
“Top-level creative parameters such as title, link_url, url_tags, body, and many others can now be overwritten (edited) for the copied ad, whereas previously, all fields were copied over into the new ad and were unable to be changed.”
Yeah, this is all pretty technical stuff, and beyond the scope of day-to-day Facebook and IG marketers. But for those that utilize Met’s API, either within their own organization, or via third-party management platforms, these updates could be relevant to your process.
You can read all about the latest Meta API updates here.
