LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach.
LinkedIn’s 21-page “B2B Marketing Benchmark: The Influence Report” incorporates feedback from over 1,500 decision-makers, providing specific insight into how to connect with them, and what they’re looking for in promotions.
You can download the full report here, but in this post, we’ll take a look at some of the key notes.
The main finding of the report is that trust is key, with 93.7% of marketers agreeing that trust is the most important factor in building a successful B2B brand.
Though, of course, how you build that trust is the real question, and LinkedIn has also provided an overview of some of the most common trust factors, and their relative influence.
More specifically, customer recommendations stand out as the main factor in driving purchase decisions.
The report also looks at the elements that impact brand recognition and growth, and can therefore limit marketing performance.
While LinkedIn also provides tips on how B2B brands can build their brand to address these elements.
It’s a handy overview, with some valuable branding notes, which could help you build a more effective brand and market presence.
Which is the key lesson. B2B marketers need to know that they’re getting the best, and brands can facilitate this through effective, focused brand building, and addressing these key points in establishing a market presence.
The same points largely apply to B2C brands as well, but the main focus here is on the specifics of B2B branding, and the role that market presence plays in this process.
Definitely worth considering.
You can download LinkedIn’s “2025 B2B Marketing Benchmark: The Influence Report” here.
