LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline data sources into LinkedIn’s systems.
LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who’ve implemented the API can glean advanced data insight, including direct sales attributed to LinkedIn campaigns, leads generated, and more.
LinkedIn’s 16-page Conversions API Playbook covers all of this, along with detailed instructions on how to implement the API, objective-specific explainers, and more.
As you can see in this example, the first segment of the playbook is dedicated to implementation of the Conversions API, with instructions on how to action each element.
The guide also provides more specific explainers on how to utilize the data available via the API, in conjunction with LinkedIn’s Insight Tag.
In combination, this will provide you with a range of additional data to help refine and improve your LinkedIn ad campaigns.
Though it is fairly technical, and it may require developer expertise to implement these elements correctly. But for those looking to make LinkedIn promotions a bigger focus, it may well be worth the additional investment.
The guide also provides an overview of key use cases for the Conversions API:
There are some handy notes here, and some valuable pointers, which could improve your LinkedIn marketing process significantly.
And with more people coming to the app to engage with business-related content, a lot more marketers are also looking to boost their LinkedIn promotions to capitalize on those opportunities.
You can download LinkedIn’s Conversions API Playbook here.
