LinkedIn has rolled out a new update to its post analytics, which will provide users with rolling updates as to how their posts are driving views and follower growth, along with impressions.
As you can see in this example, posted by LinkedIn’s VP of Product Management Gyanda Sachdeva, LinkedIn will now provide more specific updates on post performance within your updates stream, in order to keep you updated on how your content is driving response.
As explained by Sachdeva:
“When you post on LinkedIn, you’ll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions. These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark. We heard how valuable these insights are to you, so our goal with these notifications is to ensure you’re regularly informed on how successful your content is as it reaches members on LinkedIn.”
The update is an expansion of LinkedIn’s refreshed post analytics, which it launched back in May, providing more post-level insights into related profile activity, link engagement and more.
The new analytics will give you even more insight into exactly how your LinkedIn updates are driving engagement and interaction, highlighted directly in your notifications stream.
Which is another element of LinkedIn’s expanded creator push, with the platform looking to enhance its appeal to creators in order to get more exclusive content flowing through its network.
With the decline of X, LinkedIn has become a bigger focus of business-related discussion, and like all platforms, it’s now looking to add more incentives for creators to keep posting to the app, including new monetization opportunities for selected top voices.
Enhanced analytics will further add to this, helping creators better understand how each of their efforts is contributing in a broader sense.
Though it could also get annoying to get constant updates about your posts, but you do also have control over all of your LinkedIn notifications and update frequency.
