Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations

Social Platforms Explore Age Verification Options to Comply With Teen Access Regulations

While many regions are pushing for new age limits on social media access, the key challenge remains that there’s currently no universal technology that enables platforms to verify user ages, nor a process in place that would definitively stop youngsters from accessing social apps. Over the last year, several European nations, including France, Greece and…

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Meta Gains New Ad Safety Certifications for Facebook and Instagram

Meta Gains New Ad Safety Certifications for Facebook and Instagram

More reassurance for Meta advertisers, with Meta today announcing that it’s been re-accredited by the Media Ratings Council (MRC) for Content-Level Brand Safety, meaning that Meta’s documented processes have met the MRC standards for brand safety and measurement.   The MRC conducts audits of ad systems to ensure their measurement processes meet industry standards, providing…

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