It looks like TikTok is going to remain available in the U.S., with the Trump Administration looking to move ahead with a new deal that would see the creation of a separate entity called “TikTok America”, and would then invite investment from U.S. partners. As first reported by The Information, President Trump, who’s been working…
Meta has signed a new deal with the UFC, which will see the combat sports league post more exclusive content to Meta’s apps, while Meta will also become the “official fan technology partner” of the Dana White-led group. As reported by CNBC: “TKO Group’s UFC has struck a multimillion-dollar, multiple-year partnership deal with Meta that will…
Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions. As you can see in this example, using Google’s Immersive Ads format, you’ll soon be able to display promotions within Roblox experiences. As explained by Google: “Immersive Ads exist within…
Have you considered running live events on LinkedIn as a means to expand your promotional efforts? It’s worth considering, according to LinkedIn, the volume of Live Video events increased by 15.3% throughout 2024, driving broader engagement with what could become a significant part of the broader LinkedIn experience (more so, I would argue, than trying…
Hey, remember how Instagram was hyping up its separate “Edits” app ahead of a planned March release? Yeah, that obviously didn’t happen, but Instagram chief Adam Mosseri has today provided an update on the work that’s going into its dedicated creation app, essentially IG’s own version of CapCut, which is set to be launched to…
Another day, another fine for Meta, this time in Turkey, where Zuck and Co. are facing penalties for failing to comply with local orders. As reported by Politico, Meta could soon be hit with a significant fine for refusing to comply with official removal orders from Turkish authorities. As per Politico: “The Turkish government has…
YouTube’s looking to help inspire creators with new ideas, via three new additions to its “Inspiration” tab in YouTube Studio that aim to streamline the creative ideation process. YouTube renamed the “Research” tab in YouTube Studio to “Inspiration” last June, and has since added a range of generative AI tools to the feature, in order to help…
Reports have once again suggested that Meta’s going to launch a new version of its Ray Ban Meta smart glasses later this year, though not the fully AR-enabled device that it still has in development. Back in January, Bloomberg reported that Meta was working on a new version of Ray Ban glasses with a small…
Yes, I know that these guides can be overly specific, and that there are nuances for every brand and industry. But best times to post overviews can assist in your planning, by giving you some additional considerations for your own experiments which could help to improve response to your social media updates. On this, Sprout…
As it continues to refine its ad tools, Reddit has announced some new updates, focused on SMBs, which will provide more ways to maximize your campaigns in the app. First off, Reddit’s added a new campaign import function in Reddit Ads Manager, which will enable advertisers to import ad campaigns from Meta to Reddit in…
