Category: Social Media

WhatsApp has finally launched its long-awaited app for iPad, providing an integrated iPad experience for the world’s most popular messaging app. Yes, after years of requests, and complaints from iPad users, WhatsApp has finally produced a dedicated iPad version of the platform, designed specifically for the larger device screen. As explained by WhatsApp: “Bringing all…

LinkedIn’s expanded its Ad Library database of all the ads that it’s hosted in the app, with a new Job Library segment, which provides the same oversight for its paid job listings. As you can see, you can now search through all the promoted positions from any business, with various options to hone in your…

Good news for X fans, with Elon Musk announcing that he’s scaling back his work on improving government efficiency in order to focus on his businesses in Tesla, SpaceX and X/xAI. The bad news? Coinciding with Musk’s announcement, X suffered a series of outages, which may or may not be linked to a significant fire…

We still have a few weeks left in the NBA Finals, while the much-anticipated 2025 NBA Draft is also coming up very soon, which could make this a great time to launch related tie-in campaigns, and/or to research what people are engaging with around each event. And Reddit discussion could prove to be particularly valuable…

After launching its own form of in-app verification checkmarks last month, Bluesky is now expanding the roll-out of its verification ticks to more users, which will enable trusted, authoritative sources ensure gain more recognition in the app. As we reported last month, Bluesky’s taking a slightly different approach with its checkmarks, with a rounded marker…

After testing them out with selected partners over the last month, Reddit’s now making its Dynamic Product Ads available to all advertisers, providing another way to get your products in front of Reddit users as they search within related discussions. As you can see in this example, Reddit’s Dynamic Product Ads display relevant items from…

Is your 2025 social media marketing approach still following 2022 social media trends? It’s easy to get locked into habitual approaches, but with social media usage habits changing so significantly, over the last few years in particular, that could mean that you’re missing out on significant opportunities to grow your online reach, get your content…

With Google adding a range of new AI ad creation options this week, it’s worth taking a moment to consider the expanding array of AI assistance tools now available to marketers, with each of the major platforms now offering various AI-powered elements to help you come up with more resonant creative assets, and improved targeting,…

Meta has cleared another hurdle in its push to expand access to its AI tools, with the Irish Data Protection Commission (DPC) confirming that it has approved Meta’s updated approach to incorporating EU user data into its AI models. Meta has faced significant opposition to its AI training plans in Europe, with the EU Commission…

Instagram’s announced a couple of messaging updates, as it continues to lean into rising DM usage in the app. Indeed, Instagram chief Adam Mosseri recently reiterated once again that “way more photos and videos are shared into DMs” than to any other element of the app, even going so far as to label it “a…