A quick reminder: TikTok will soon replace its Creative Center, including its Creator Marketplace, with its new “TikTok One” platform. TikTok One, which was originally announced at its “TikTok World” event last May, will provide a more centralized home for all of TikTok’s creative tools, including analytics, campaign creation, Creative Challenges, and more. Which also…
Are you tired of pouring hours into content creation, only to see lackluster results? What if I told you there’s a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I’m your host, Mike Allton, and today we’re diving into the game-changing world…
As Meta continues to ramp up its AI and VR plans, it’s also going to need a lot more computing power, and data storage capacity to power its next-level initiatives. And it’s willing to invest, big time. According to a new report from The Information, Meta’s currently in the process of assessing locations for a…
Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources. You’re not alone….
Would Instagram Reels work in a separate app? That’s apparently what Instagram is currently weighing, according to a new report from The Information, which suggests that Instagram chief Adam Mosseri recently floated the concept of a separate Reels app to IG staff. As per The Information: “Instagram is considering launching a stand-alone app for its…
Many small and mid-sized businesses (SMBs) assume AI consulting is a luxury reserved for large enterprises. But here’s the truth: with the right approach, AI consulting can be affordable, targeted, and incredibly valuable—no matter your budget. Think of it like hiring an experienced guide before scaling a mountain. You wouldn’t want to attempt the climb…
Instagram has provided an update on its effort to maximize exposure potential for smaller creators, which it says has now resulted in significantly more opportunities for creators to reach a broader, more focused audience in the app. In April last year, Instagram announced a new push to help original creators, by reducing the reach of…
If there’s one thing history teaches us, it’s that disruptive technologies wait for no one. The printing press, the steam engine, the internet—each new invention left behind those who hesitated too long to adapt. Today, artificial intelligence (AI) is reshaping industries with the same transformative potential. For modern business leaders and marketers, the key to…
Music plays a key role in TikTok engagement, while TikTok now also plays an important role in music discovery, and connecting fans to the latest tracks. Indeed, record labels are now changing the names of their artists’ songs to align with TikTok trends, while TikTok has also driven massive sales boosts, in varying ways, for…
Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we’re diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You’re about to discover how AI tools can supercharge your productivity, enhance your creativity,…
