Are you struggling to turn Instagram followers into paying customers? Wondering how to optimize your content strategy to generate qualified leads organically? Instagram isn’t just for building brand awareness—it’s a powerful platform for lead generation and sales. With over two billion users and a range of content formats like Reels, Stories, and Lives, the platform…
UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and learn from our community, and some of…
Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted? In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters…
So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “[The Shopping Report] provides a deep dive into the most influential shopping trends and products, spanning fashion,…
Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? In this article, you’ll discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry…
More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels. DoubleVerify’s brand suitability tools help to assess the suitability of content around your ads, so that brands can avoid unwanted association with potentially offensive,…
Are you trying to scale your knowledge and influence but running out of hours in the day? Curious how to offer personalized support without constantly being available? In this article, you’ll learn how to build your own human-centered interactive AI clone using Delphi.ai, the same platform used by George B. Thomas to scale his HubSpot…
Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025, as it continues to refine and improve its business elements. Though its user growth did slow a little in the last three months, and its costs are rising. Here’s a look at the latest data from the…
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? In this article, you’ll learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs. You’ll explore how to apply frameworks like Jobs to Be…
YouTube has announced an update to its Advertiser Friendly Guidelines, which will mean that you can now include profanity early on in your videos, and still maintain monetization. Which is a reversal of a monetization policy change that YouTube launched back in 2023, and it could be popular among many creators who’ve had their content…
