YouTube’s looking to provide channel managers with more tools to help grow their in-app communities, including updated audience engagement insights, and improved markers of interaction opportunities in-stream. First off, YouTube’s giving channel managers more insights into audience engagement, including expanded data on “New” and “Returning” viewers. As you can see in this example, YouTube will…
X is moving to the next stage of its Community Notes fact-checking process, with the addition of “AI Note Writers,” automated bots that can create their own Community Notes, which will then be assessed by human Notes contributors. As you can see in this example, X is now enabling developers to build Community Notes creation…
TikTok has announced a new partnership with wrestling league “Sukeban,” which will see TikTok host a range of exclusive content shared from L.A.’s Anime Expo later this week. As explained by TikTok: “Sukeban, the Japanese female pro-wrestling league and live events and entertainment brand, will partner with TikTok to deliver a special fan experience at…
This could be a significant hiring for X, and the future development of the app. Today, app designer Nikita Bier has announced that he is joining X as head of product, which will see Bier bring his expertise to the app, and could spark all-new growth opportunities. Bier is the creator of two previously viral…
Instagram’s rolling out the ability to actually listen to a preview of a song that you’ve shared from Spotify in IG Stories, as opposed to just providing a Spotify link, further refining its music engagement elements. So now, when you share a Spotify music sticker within your IG Stories, viewers will be able to listen…
This is slightly awkward, though a win for advertisers either way. Today, both Integral Ad Science (IAS) and DoubleVerify have each announced a new attention measurement element for Snapchat, which will provide more insight into how your Snap ads are driving engagement in the app. Though IAS is pitching theirs as “first-to-market,” and DoubleVerify is…
Meta’s implementing new requirements for advertisers running securities and investments promotions in India, in line with updated requirements from Indian regulators. Back in March, the Security and Exchange Board of India (SEBI) announced that all advertisers in the sector must undertake registration on each platform that they’re seeking to advertise on, in order to combat…
TikTok really, really wants you to buy stuff in the app, which is why it’s hosting a seemingly ongoing stream of shopping promotions, with its current push focused on small businesses, and food buying options in the app, which will then be followed by yet another sales event throughout July. First off, over the next…
Checking in on the U.S. TikTok saga, on the 162nd day since the app was banned in the U.S. by federal law. Of course, TikTok hasn’t actually been banned despite this, because U.S. President Donald Trump has “a warm spot” in his heart for the app, and keeps delaying enforcement of the law via executive…
After announcing that hashtags would be banned from all Promoted Posts on X last week, X owner Elon Musk also flagged another coming to change to X’s ad process, with bigger ads to soon cost more per placement. Which, like the decision on hashtags, relates to aesthetics, and ensuring that the X feed looks neat…
