Category: Social Media

Look, you’ve heard this a million times already, from a million different sources. But with so much of our daily lives now conducted online, and so much of our personal info logged on various digital servers, it’s imperative that you have a strong password process, and that you regularly update your passwords, or use a…

This could be a valuable option for your TikTok promotions. TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. This builds on TikTok’s Market Scope insights, which can provide audience insight based on whether they’re in the “Awareness,” “Consideration,”…

Meta’s looking to provide more business messaging options, as messaging usage continues to surge. At its Conversations 2025 conference, which was held in Miami this week, Meta announced a range of new business messaging features, including business AIs in WhatsApp, and calling and voice options for larger brands. It also announced some smaller tweaks, which…

Meta’s expanded its content copyright checking tool to the Reels composer on Facebook, as a means to help creators avoid potential restrictions on their content after publishing. As you can see in this example sequence, shared by @cmcalgary on Threads, Meta’s added a new “Copyright Check” option within the Reels composer tools, which is able…

TikTok has announced a new partnership with electronic music festival Tomorrowland, which will see the app host a range of exclusive content throughout the event. Tomorrowland hosts a range of music festivals throughout Europe, with its headline event for 2025 being held in Belgium next month. And during the festival, TikTok will host live streams…

X has claimed another victory for free speech, this time in Australia, where it’s won another challenge against the rulings of the nation’s online safety group. The case stems from an incident in March last year, in which Australia’s eSafety Commissioner requested that X remove a post that included “degrading” language in criticism of a…

While TikTok’s in-stream sales push is seemingly gaining some traction, it’s clearly not happening fast enough, with the platform undertaking a new round of layoffs in its U.S. eCommerce division. As reported by Bloomberg, TikTok has initiated a third round of layoffs in its Shop department, which comes after the platform failed to meet its…

Meta’s adding another way to help Threads users stay in touch with the latest trending chatter, with new in-stream markers of trending topics that will help to guide users towards rising discussions. As you can see in this example, Threads is looking to drive more in-the-moment engagement around key events, by signifying trending topics in…

Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s overall audience. As per Snap: “The India digital opportunity is massive, and Snapchat India is…

Reddit’s adding some new, automated ad tips to its Ad Manager platform, in order to help advertisers maximize their ad spend in the app. As you can see in this example, Reddit’s new ad recommendations aim to provide guidance and tips on key ways that you can improve your campaign performance, based on systematic analysis…