Category: Social Media

Facebook’s adding another music sharing option, with users now able to add music, as well as new themed backgrounds for selected artists, to your Facebook posts. As you can see in this example, you can now add a music track to accompany your text post, which will let your Facebook connections immediately listen to the…

A quick note of clarity here: Over the past week, several people have emailed me asking why SMT isn’t covering Instagram’s shift to enabling all posts to be indexed by Google, which some have suggested is a major change in content discoverability. And the reason is, it’s actually not. This isn’t actually a major shift,…

Yeah, I’m not sure that xAI’s latest Grok model is quite ready for mass adoption as yet, given the inherent bias that Elon and Co. are looking to embed into its workings. Late last month, xAI owner Elon Musk vowed to remove “political correctness” from Grok’s responses, after users noted that many of its references…

Are you considering adding LinkedIn ads into your digital marketing mix? It could be worth a discussion. LinkedIn is now seeing more engagement than ever, and with over a billion members, its audience is also significant enough across most sectors to provide some benefit. If you can reach the right audience. On that front, LinkedIn…

If you’re looking for a way to boost your IG performance, Trial Reels could be the thing you need. Instagram first launched Trial Reels last December, providing a means for creators to essentially test whether their Reels will resonate with a broader audience, before sharing them to everyone in the app. As you can see…

After announcing a change to its monetization guidelines to disincentivize the posting of duplicate content, YouTube has now been forced to explain the change in more detail, as creators speculate on the potential impacts of the update. As you may be aware, YouTube recently announced an update to its enforcement of “mass-produced” content, with improved detection…

So maybe TikTok isn’t building a U.S.-only version of its app, as part of its efforts to remain in America following the forced sell-off of the platform. Or maybe it is. Seems a little unclear at this stage. Earlier in the week, Reuters reported that TikTok is currently in the midst of developing a standalone…

xAI has taken its next big step, with the launch of Grok 4, the latest version of its foundational system, which it’s claiming as “the world’s most powerful AI model” right off the bat. The latest model has achieved new industry benchmarks in accuracy and relevance, going well beyond human-level thinking on various tasks. Grok…

YouTube’s making a change to its in-app discovery elements, with the removal of its “Trending” and “Trending Now” listings, which will be replaced by a series of category-specific charts. The update aims to align with emerging user behaviors across different content categories, and encourage more focused topical engagement. As explained by YouTube: “Back when we…

Hey, are you really, really excited about TikTok, and want to show everyone how cool and in touch you are with the latest TikTok-aligned trends? This could help. TikTok’s looking to expand its impact on broader web culture, with the launch of its own “TikTok Sans” font, which enables you to take that familiar TikTok…