Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to conduct a study of 20,000 Snap advertisers, with a cumulative $3 billion ad spend, in…
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been developing both for some time, and many users have had access to them for a few months. But Instagram is…
Threads has added another element to its DM functionality, with users now able to send photos in messages. As you can see in this example, Threads users can now add images to their messages in-stream, providing another way to expand the context of your private communications. As explained by Threads: “In your inbox, open an…
Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models. First off, Google’s adding agentic capability into Search, which will enable Google’s AI tools to call businesses to get more info…
As more regions consider new laws that would require social platforms to enforce age access restrictions, Meta is laying the foundations for a broader roll-out of video selfie verification, in order to align with this push. Over on the Facebook Help Center page on video age checking, it’s now updated the wording to make this…
Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures. As you can see, OpenAI’s ChatGPT was the most downloaded app in the world in June, holding the top spot for a second consecutive month. Though Google’s Gemini app is now also…
Looking to add LinkedIn ads into your digital marketing mix? It’s worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream. In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and…
This is mostly interesting in consideration of the way in which Elon Musk has eroded the brand value of Twitter by re-naming it X, in line with his long-standing “everything app” vision. But even so, it could be a relevant shift. According to reports, screenshots of X posts on iOS will soon come with new…
TikTok’s plan to convert itself into a global eCommerce powerhouse continues to face challenges, with the platform’s in-stream shopping options now struggling to gain significant ground in Indonesia, where TikTok had been seeing higher levels of shopping success. Last year, TikTok acquired local online retail provider Tokopedia, in order to comply with local regulations that…
If you’re not posting video on LinkedIn, you’re likely missing out on a significant opportunity. Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats, while video posts are shared 20x more than any other content type. Yeah, those are…
