Consider sharing with your audience Reading Time: 5 minutes Ever finish a video interview and think, “Now what?” You know there’s a blog post hiding in there somewhere, but the idea of rewatching the whole thing and typing it out line by line feels like a chore you didn’t sign up for. Do you really…
LinkedIn says it’s rolled back a recent algorithm change that led to people seeing a lot more older posts in their feed, while it’s also provided some more guidance on hashtag use (or lack of use) to help guide your process. First off, on the algorithm shift. In recent weeks, many LinkedIn users have complained…
Yes, it’s only July, but it’s time to start mapping out your holiday marketing plan, in order to ensure that you’re making the most of your opportunities in the lead-up to the key shopping period. Because people are shopping earlier and earlier. Data shows that consumers are now seeking out holiday gifts and inspiration as…
It looks like X will soon integrate its AI-generated text-to-video tool Hotshot, which it acquired back in March, with X owner Elon Musk noting that they’re developing a new AI process to “make creative viral videos fast.” The new process, which Elon says will be called “Imagine,” looks set to integrate Hotshot’s functionality with xAI’s…
Instagram’s testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG’s algorithm. As you can see in this example, posted by @earningwithdedra (and shared by Lindsey Gamble), some IG users now have a new “Auto scroll” toggle within their…
Instagram’s testing a new addition to its post analytics which would show how many likes each specific frame within a carousel post has garnered (sort of), which could give you more insight into what your audience is most interest in. As reported by Lindsey Gamble, Instagram’s new carousel frame data allocates like counts based on…
Threads is taking another step forward in its evolution, with the appointment of a new, dedicated leader for the app, giving it more specific focus within Meta’s suite of offerings. Today, Meta has confirmed that long-serving executive Connor Hayes has been appointed as head of Threads. Hayes has worked in various product management roles…
It seems that reports of X’s demise could be premature, with the latest Reuters Institute Digital News Report showing that X is still a key source of news and information in many regions, despite the recent changes at the app. Reuters’ digital news consumption report is based on responses from close to 100,000 people across…
X has announced a new partnership with app analytics provider AppsFlyer, which will enable X advertisers to glean more insight into the performance of their X ads. The new Advanced Self-Reporting Network (SRN) integration will enable X advertisers to track conversions stemming from their X ads, with more accurate determinations of actual results, improving ROAS…
TikTok has added a new way to credit songwriters for their contributions, as another expansion of its music elements. As you can see in these examples, songwriters will now get direct accreditation in the app, with users able to discover songs that they’ve created in a separate profile tab. As explained by TikTok: “The new…
