Imagine stepping out of a Fortune 500 boardroom after 16 years, only to find yourself on the cutting edge of AI marketing and innovation. Sounds like a plot twist in a tech thriller, right? Well, for our guest today, it’s not fiction – it’s her extraordinary career path. In today’s fast-paced marketing world, staying ahead…
Meta’s controversial switch to a Community Notes model, while phasing out third-party fact-checking, is set to get underway very soon, with the company today posting a new overview of how Community Notes will function, and how users will now be in control of what is and is not flagged as false information across its apps….
Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say “AI.” Well, guess what? That power exists, and it’s revolutionizing the way we drive growth in marketing. You see, in today’s hyper-competitive landscape, traditional marketing methods are about as effective as using…
Yeah, I mean, this is no big surprise. As you can see in this chart, according to a new survey conducted by Pew Research, most Americans now have less-than-favorable views of both X owner Elon Musk and Meta chief Mark Zuckerberg. As per Pew: “Just over half of U.S. adults (54%) say they have an…
Imagine having a magic wand that lets you conjure exactly what you want from the digital world. Sounds like something out of Harry Potter, right? Well, that’s kind of what AI content writing is all about! It’s the art and science of talking to AI in a way that gets you the best possible content,…
LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided data on overall article views, as well as new subscribers gained. But this week, it’s…
What if everything you thought you knew about AI adoption in business was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we’ve operated under the assumption that new…
While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped Donald Trump regain the presidency, the company’s financials still don’t look great, and could still pose an existential risk for the platform, if it can’t win more advertisers back. And reportedly, X is now taking extreme measures…
Consider sharing with your audience Reading Time: 5 minutes If you’re a startup with limited resources, it can feel challenging to build brand awareness on social media. Where do you start? How do you focus your resources? How do you know which tactics will work and which won’t? What’s more, the constant content demands can…
YouTube’s announced an expansion of audio replies to comments, while it’s also added a new option that will enable creators to promote their Shorts to a broader audience in the app. First off, YouTube’s expanding access to audio replies for creators, which will enable channel managers to respond to comments under their videos with voice…
