Category: Social Media

The next stage of generative AI is AI agents, or chatbot tools that will also be able to undertake projects or functions on your behalf. OpenAI recently took its first steps towards this, with the launch of its “Operator” app, which will be able to initiate web-based activities at your request. And now, Meta looks…

Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today’s AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of…

SEO has always been a game of adaptation. From the early days of keyword stuffing to today’s complex algorithms, staying visible online means keeping up with changes. But now, artificial intelligence has entered the scene, and the game is evolving faster than ever. AI isn’t just a shiny new tool; it’s fundamentally changing how search…

Instagram’s rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement within a sponsored comment on a Partnership post. As you can see in this example, Instagram’s rolling out Partnership testimonials, which will appear as a “Sponsored” comment in the post comments. The partnership will also be…

Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we’re cutting through the noise and getting down to business. We’re living in a world where AI seems to dominate every conversation in the…

Snapchat’s AR Lenses have long been a key driver of engagement and interaction in the app, with the company recently reporting that Lenses are used over 80 billion times per month, and that 85% of Snapchatters engage with its AR elements. And with AR set to become a bigger focus, as Snap and other companies…

If you’ve ever struggled with promoting a blog post, podcast episode, webinar, or event after pouring your energy into creating it, you’re not alone. For many marketers, promotion is the bottleneck—it’s time-consuming, and it’s hard to know where to focus your efforts. This is where AI comes in. Not as a quick fix or magic…

LinkedIn has shared some new insights into the rising use of generative AI in marketing, and how marketers can ensure that their message is enhanced by the latest AI tools, not impacted by them. The key concern on this front is that while AI enables a broader range of creative possibilities, many consumers feel less…

Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening…

Product Marketing Managers, let’s face it: you’re juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It’s like trying to solve a Rubik’s Cube while riding a unicycle – challenging, to say the least. But what if there was a way…