Category: Social Media

The U.S. government has announced that it’s agreed to a tariff reduction on Chinese imports, effectively pausing an escalating trade war between the nations, and enabling markets to breathe a sigh of relief amid worsening impacts. And it could also enable talks on a U.S. TikTok deal to go ahead, which the Chinese government had…

TikTok has published a new overview of how TikTok ads can help fuel automotive purchases, and the role that TikTok plays in driving engagement, and sales, in the auto sector. Which seems like it wouldn’t be significant, right? I mean, TikTok’s mostly prank videos and dances, its relation to cars seems fairly thin. Right? While…

While it’s not perfect, and it remains a contentious element for a range of reasons, X’s Community Notes program continues to expand, with a million X users now actively contributing to its Notes submission and approval process. That’s a lot of community input, which is crucial to the effective operation of the Community Notes model,…

Are you just getting started with marketing and unsure where to focus your efforts? Want to learn the key principles that could save you time, money, and frustration early on? Benoit Malige outlines some key marketing basics in this infographic. Here’s a summary of what’s covered: Build Flywheels, Not Funnels Sell the Customer on ROI…

Google’s looking to make it easier to replicate the in-store shopping experience online, via a new, AI-based system that simplifies 3D object capture, enabling you to better showcase your products within Google’s shopping listings. As explained by Google: “We’ve developed new generative AI techniques to create high quality and shoppable 3D product visualizations from as…

After announcing its new musical performance series “Under the Ghost” last week, Snap has now hosted its first performance, with Kid Cudi showcasing a range of his latest tracks at Snap’s Santa Monica studio. As you can see, Snapchat’s Under the Ghost musical events are literally performed underneath a Snapchat ghost logo (Snapchat’s ghost logo…

TikTok’s rolling out another way for livestreamers to generate direct leads from their broadcasts, with the option to switch on DMs during livestreams. As you can see in these examples, posted by social media researcher Jonah Manzano, TikTok is now informing livestream creators that they can activate DMs during streams via a “LIVE setup for…

I’m so glad that comedy is legal again on X. This is probably not a news story, as such, but it’s a new functionality within an app tangentially connected to X, so it qualifies. Last month, X owner Elon Musk, while attempting to summon his Grok chatbot within a post stream for a fact-check, accidentally…

After refining it over the past few months, Meta is now highlighting its “Opportunity Score” metric to more users, via a new alert in Ads Manager that aims to raise awareness of its ad performance recommendations. As you can see in this example, shared by social media research Jonah Manzano, Meta’s now alerting advertisers to…

With more and more interaction now happening within apps, the listing of the most visited websites is probably less indicative of popularity than it once was. But nevertheless, it is interesting to see which websites people are visiting via their desktop PCs or mobile browsers, and how that relates to overall activity, and discovery trends…