Snapchat has published a new report which looks at how different content formats drive attention (or don’t), and how brands can tap into the best options to drive better outcomes with their efforts. In order to determine this, Snapchat partnered with WPP and Lumen to conduct a multi-input study among 3,000 Indian app users. As…
After recently acquiring student planning app Saturn, Snapchat is now moving to integrate Saturn status info directly into Snap profiles, which will give you more ways to connect with Snap friends, and keep up with what they’re up to at any given time. As you can see in these example screens, Saturn is primarily focused…
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. This article explores five critical reasons marketing content fails today—from lack…
X is looking to utilize its own xAI tools to verify user ages, in order to meet the recently enacted regulations in the U.K., with the platform now experimenting with a new, in-stream selfie-verification process, which will then ensure that only approved adults are allowed to access sensitive content. Under the U.K.’s Online Safety Act,…
While Meta’s Threads continues to challenge X in total users, and gain more traction as the place to be for in-the-moment news updates, Bluesky has lost some of its growth impetus, though it is still gaining users, and building its own dedicated community of fans. As confirmed by Bluesky chief Jay Graber, Bluesky is now…
These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks the more common research pathway that people now take. People might see a video on…
Meta’s going all-in on AI, with CEO Mark Zuckerberg now driven to reach his new goal of automated “superintelligence,” which could see Meta eventually crack the code on enabling truly transcendent machine learning systems. But it’s not only in large-scale applications that Meta’s seeing gains from AI, with the company also applying its AI models…
TikTok is partnering with a YouTube’s biggest creator, MrBeast, on a new initiative to help raise money to raise money for water supply projects around the world. MrBeast’s “Team Water” project aims to raise $40 million to fund long-term sustainable water projects to assist remote communities around the world. The project follows on from the…
Meta has announced some new measures to protect WhatsApp users from scam activity, including improved insight into group requests, and updated alerts for individual chat requests. First off, on group messaging. WhatsApp’s rolling out a new safety overview that will be displayed when someone who’s not in your contacts adds you to a new WhatsApp…
The next stage of Meta’s VR development is coming into view, with Meta adding a new conversational AI chatbot into its Horizon Worlds creation tool on desktop, which is another step towards being able to speak VR experiences into existence. As you can see in this example, posted by UploadVR, the new Horizon Worlds creator…
