Category: Social Media

Google says that it’s expanding its use of AI to fight fake traffic on its ads, which should lead to better actual results and data stemming from your Google promotions. Invalid traffic (IVT) on Google ads comes from clicks and impressions from non-genuine users, which includes accidental clicks, but also clicks from bots and/or malicious…

Why is Elon Musk so keen to get more people to try out xAI’s latest Grok offerings, including text-to-video generation and companions? Because xAI needs the money, in order to offset its mounting costs, and eventually, hopefully, generate meaningful revenue. Elon Musk’s grand X project is still struggling to bring in cash, though his AI…

LinkedIn will now enable all users to create a newsletter, no matter how many followers they have in the app, while it’s also added a new option to help small businesses boost their in-app engagement. First off, on newsletters. LinkedIn has updated the requirements for newsletter access, with all members now able to create a…

YouTube has announced a new update for Community Posts, while it’s also adding new CTA options for in-stream promotions, and the capacity to edit auto-dubbed clips. First off, on Community Posts. YouTube’s giving channel managers more ways to express themselves in their social-like updates, by increasing the number of images available in your posts. As…

X is very keen to get more people using its AI tools, with the platform today announcing that Grok 4 is now free to access for all users worldwide. Grok 4 is the latest version of xAI’s model, using the power of xAI’s expanding processing stack to power its rapid responses. xAI claims that Grok…

Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to keep up? Are you trying to stay ahead of AI trends while juggling the demands of growing a business or brand?  Many marketers and small business owners feel the pressure to try new things but…

My friends, welcome to the future… This is a screenshot of McDonald’s new “McDonaldland” VR experience, that will be made available within Meta’s Horizon Worlds platform this week. The McDonald’s VR world includes interactive mini-games, themed zones, and an opportunity to interact with classic McDonald’s characters. There are also hidden collectibles and in-game wearables. There’s…

LinkedIn has shared some new insights into the effectiveness of B2B campaigns in the app, as well as some of the latest usage trends of note, which could help to guide your strategic planning. And video is a key focus. Video content on LinkedIn is getting a heap of traction, and if you want to…

A notable side-effect to the new wave of data protectionism online, in response to AI tools scraping any data that they can, is what that could mean for data access more broadly, and the capacity to research historic material that exists across the web. Today, Reddit has announced that it’s going to start blocking bots…

Look, I don’t know whether this is a big deal, but music is massive on TikTok, and the Jonas Brothers have broad cross-cultural appeal, given their longevity on the scene. So, letting you know: TikTok has added a new Jonas Brothers in-app experience to celebrate their 20-year anniversary concert series. As explained by TikTok: “Multi-platinum,…