Category: Social Media

After testing them out with selected partners over the last month, Reddit’s now making its Dynamic Product Ads available to all advertisers, providing another way to get your products in front of Reddit users as they search within related discussions. As you can see in this example, Reddit’s Dynamic Product Ads display relevant items from…

Is your 2025 social media marketing approach still following 2022 social media trends? It’s easy to get locked into habitual approaches, but with social media usage habits changing so significantly, over the last few years in particular, that could mean that you’re missing out on significant opportunities to grow your online reach, get your content…

With Google adding a range of new AI ad creation options this week, it’s worth taking a moment to consider the expanding array of AI assistance tools now available to marketers, with each of the major platforms now offering various AI-powered elements to help you come up with more resonant creative assets, and improved targeting,…

Meta has cleared another hurdle in its push to expand access to its AI tools, with the Irish Data Protection Commission (DPC) confirming that it has approved Meta’s updated approach to incorporating EU user data into its AI models. Meta has faced significant opposition to its AI training plans in Europe, with the EU Commission…

Instagram’s announced a couple of messaging updates, as it continues to lean into rising DM usage in the app. Indeed, Instagram chief Adam Mosseri recently reiterated once again that “way more photos and videos are shared into DMs” than to any other element of the app, even going so far as to label it “a…

Hey, remember when Clubhouse was the trending app of the moment, so much so that Clubhouse invites were being sold for hundreds of dollars each on eBay? WhatsApp remembers, which is why today, it’s announced an expansion of voice chat to all groups, so you can activate a live audio call within your DM communities….

LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have engaged with your ads. As explained by LinkedIn: “In B2B sales, buying decisions are rarely made alone – they often…

Meta has published a new study, in partnership with The Linux Foundation, which underlines the economic benefits of open source AI models, and how more businesses are adopting its open source AI tools to maximize efficiency. The study indicates that two-thirds of organizations believe that open source AI is cheaper to deploy than proprietary models,…

TikTok has added an AI-powered chatbot tool into its Seller Center product management platform, which is wholly dedicated to providing information for brands looking to promote and sell products in the app. TikTok’s “Seller Assistant” is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays. As…

Snapchat may soon unpin its My AI chatbot from the top of your chat feed, based on whether you actually use it, and if it’s adding to your Snap experience. As every Snapchat user would be aware, back in 2023, Snapchat launched its My AI chatbot, which provides an AI assistant in the app, ready…