Category: Social Media

With more and more online discovery now occurring via conversational AI chatbots, marketers are gradually changing focus from search engine optimization (SEO) to generative engine optimization (GEO), which requires a different approach and mindset. GEO aims to ensure that your website and/or brand gets cited in AI answers, which is much harder to cater to,…

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities? Do you keep putting off strategic projects because you’re buried in day-to-day demands? By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle. This article walks you…

Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign set-up options, providing another way to target your ads, by increasing…

​Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity and human touch while embracing powerful new technologies? In this article, you’ll discover how to integrate emotional intelligence with AI tools. IQ vs. EQ and Why Emotional Intelligence Matters to Marketers in an AI-Driven World…

These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s rolling out some updated metrics within the “Insights” tab, in order to give you more guidance as to what content is resonating with your audience. First off, Instagram’s giving Reels creators more specific insight as to when…

​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? In this article, you’ll discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way….

It’s no secret that AI is revolutionizing social media marketing. AI tools like ChatGPT are valuable resources for generating post ideas for your social media channels, but that’s not their only use case.  Beyond writing social posts, you can also use it for analyzing competitor posts, crafting crisis responses, and planning campaigns. What can AI…

Want to be sure your marketing strategy is headed in the right direction? Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and AI adoption over the next year in the 17th annual Social Media Marketing Industry Report. How Are Marketers…

Meta, X and Snaochat are all making a push on their premium add-on plans for the Summer, with each offering special discounts for sign-ups over the next month. Meta’s offering a significant discount for initial sign-ups, with the first month available super cheap, before rising back to its normal levels. As you can see in…

Worried your AI-generated content sounds robotic or off-brand? Wondering how to maintain your voice and style as you scale your content creation efforts with AI? In this article, you’ll discover how to align AI tools with your unique brand voice—so you can produce high-quality, on-brand content at scale without sacrificing authenticity or creative control. The…