YouTube’s trying out a new way to encourage livestream engagement, this time through gamification, with an engagement leaderboard to be displayed within some live streams. As you can see in this example, displayed on the EXPOSUREEE YouTube channel, the new leaderboard will list your most engaged livestream viewers, ranked by XP, which relates to how…
Meta says that changes to its moderation and enforcement approach, including the shift to a Community Notes, are working, with its latest transparency reports showing that it saw a 50% reduction in enforcement mistakes in the United States. This was one of the key focus elements of its switch, in ensuring that more speech is…
YouTube’s testing out a new option that will enable Shorts viewers to search whatever they can see in a Shorts clip, using Google’s Lens technology to scan Shorts videos for objects, people, language that can be translated, etc. Which could also include products, and relevant product matches based on items displayed in Shorts, though that…
YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. As you can see in this example, YouTube’s side-by-side ads are designed to be less disruptive, by minimizing and moving the main playback window, then playing the ad in its own…
WhatsApp’s adding some new creative options to Status, its Stories-like option for the messaging app, including updated Layout option, more music sharing functionality, photo stickers, and more. First off, WhatsApp’s added a new collage option within its Layout tools, which enables you to convert up to six images into a combined frame. Users can place…
Yeah, this sounds totally normal and safe and not a risk to anybody or anything at all, while also being totally on-brand for 2025. Today, Meta, in partnership with XR company Anduril, has announced a new project which will see the two companies design new VR and AR elements for American military troops. As per…
X is moving ahead with its reformation of messaging in the app, with some users now able to access the initial beta of X’s updated “Chat” element. As you can see in these examples, shared by app researcher Jonah Manzano, X is rebuilding its DM back-end with enhanced privacy in mind, with encryption being a…
Sports engagement is a key driver of social media discussion, though you likely wouldn’t presume that sports would play a big role in Pinterest, which is mostly focused on fashion and design-based content. Yet, as Meta signs new sports partnerships, and X integrates gameday activations, Pinterest is also looking to dip into sports engagement, through…
Here’s one for the more advanced Facebook marketers, with Meta outlining the latest changes to its Marketing API, as well as updates to its Graph and Ad Copies API to help streamline your ad creation process. Though not all of the latest updates are focused on ads specifically. In the latest Marketing API update, Meta’s…
X is looking to sign-up more original content, as part of its expanded video push, with the launch of a new “X Originals” moniker for its expanding slate of programming. As explained by X: “Over the last year, we’ve released a slate of premium content series, together with some of the internet’s top talent […]…
