The marketing world is abuzz with marketers sharing about how useful AI is. Tools are flooding the market, affecting many aspects of marketing. But among all the shiny new gizmos and gadgets, there is the struggle to understand how AI helps you. It doesn’t have to be a shot in the dark to learn how…
Good news for Pinners, with the platform announcing plans to begin broader labeling of AI-generated content in the app soon. Well, maybe “announcing” isn’t quite the right term here. Last week, Futurism published a post that highlighted the rising influx of AI generated content in the app, which is now overwhelming some users. These fake…
Have you ever found yourself struggling to articulate your brand’s story? You’re not alone. As Agorapulse’s Chief Storyteller, I recently faced this challenge head-on. With a packed schedule of podcast interviews and meetings, finding time for deep thought seemed impossible. That’s when I decided to try something different: I turned to AI for help. What…
TikTok has shared its latest EU content enforcement and usage numbers, as part of its DSA disclosure reporting, which provides some interesting notes on moderation, user growth, and more within the region The latest report covers the period between July and December 2024, and is the platform’s fourth DSA report. Under the EU Digital Services…
Have you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You’re not alone. In today’s fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn’t just coming up with ideas – it’s making sense of…
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach. First off, Google’s adding more ad inventory across a range of platforms and categories, including news, sports, social and gaming. As per Google: “Over the next few weeks, you’ll see…
Ever had a brilliant idea while you’re out for a walk, but by the time you sit down to actually type it out…poof! It’s gone? I think we’ve all been there. That’s why when OpenAI dropped their new Advanced Voice Mode for ChatGPT, I knew this was going to be a game-changer for marketers who want to…
Snapchat has published a new report, in collaboration with VaynerMedia and Realeyes, which looks at what type of brand content works best to drive impact, and generate response in the app. The report is based on a survey of 5,000 U.S. Snapchat users, and provides some valuable pointers on what gets, and holds attention in…
How do demographic trends among early adopters of generative AI shape consumer behavior? In today’s fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you’ve got to know the trends. Fortunately, we’ve got the perfect guide to help us navigate these waters. Michael…
TikTok has launched a revised desktop app, which looks to better align with its more popular in-app experience. As you can see in this image, TikTok’s updated web design is more modular, essentially recreating the full-screen mobile look within the parameters of your PC screen. TikTok says that it’s repositioned the navigation bar to better…
