Category: Social Media

LinkedIn has provided a new overview of its AI-powered “Accelerate” campaigns, which use systematic understanding to help you get your ads in front of the most relevant audiences. Much like Meta’s Advantage+ offerings, Accelerate aims to automate much of the advertising process, with LinkedIn gradually expanding these features to more ad types. As explained by…

YouTube’s looking to help creators monetize their content faster, and ensure fewer limitations and restrictions on such, with an improved process for reviewing content monetization eligibility that’ll remove the need to prompt YouTube to review your uploads. Right now, each video uploaded to YouTube is reviewed for ad suitability, with creators then getting a green,…

LinkedIn’s removing the option to add a custom link to your profile, which is currently available to Premium subscribers in the app. As you can see in this example sequence, LinkedIn’s custom profile CTA buttons, which it added as a Premium feature back in 2023, enable users to choose from a range of CTA options…

No matter how you look at it, ChatGPT has had a transformative impact on web usage trends, and the broader tech industry as a whole. Because while generative AI tools in a similar vein to ChatGPT have been in development for years, with Meta, Google, and many others exploring the possibilities of AI tech, no…

Meta’s push to make Apple and Google responsible for checking the age of app users is slowly gaining momentum, with another U.S. state putting its support behind a new bill that would force app stores to implement age checks. Texas Governor Greg Abbott has signed a new online child safety bill, which would require app…

WhatsApp has finally launched its long-awaited app for iPad, providing an integrated iPad experience for the world’s most popular messaging app. Yes, after years of requests, and complaints from iPad users, WhatsApp has finally produced a dedicated iPad version of the platform, designed specifically for the larger device screen. As explained by WhatsApp: “Bringing all…

LinkedIn’s expanded its Ad Library database of all the ads that it’s hosted in the app, with a new Job Library segment, which provides the same oversight for its paid job listings. As you can see, you can now search through all the promoted positions from any business, with various options to hone in your…

Good news for X fans, with Elon Musk announcing that he’s scaling back his work on improving government efficiency in order to focus on his businesses in Tesla, SpaceX and X/xAI. The bad news? Coinciding with Musk’s announcement, X suffered a series of outages, which may or may not be linked to a significant fire…

We still have a few weeks left in the NBA Finals, while the much-anticipated 2025 NBA Draft is also coming up very soon, which could make this a great time to launch related tie-in campaigns, and/or to research what people are engaging with around each event. And Reddit discussion could prove to be particularly valuable…

After launching its own form of in-app verification checkmarks last month, Bluesky is now expanding the roll-out of its verification ticks to more users, which will enable trusted, authoritative sources ensure gain more recognition in the app. As we reported last month, Bluesky’s taking a slightly different approach with its checkmarks, with a rounded marker…