After it was spotted in live testing by some users last week, X owner Elon Musk has now confirmed that a new version of what he’s calling “XChat” is now available to some X Premium subscribers, and coming to all paying X users this week. The new version of X DMs is built on a…
LinkedIn has published a new guide on how B2B brands can utilize creator partnerships and how influencer marketing in B2B differs from the B2C space. Creators have become a bigger focus for LinkedIn of late, with the platform looking to offer more incentives to keep its top voices posting to the app. Brand partnerships are…
While Bluesky’s growth has slowed of late, there is one user cohort in which it continues to gain traction, with news influencers increasingly turning to Bluesky as an alternative to X. Or, really, as a supplement to the app formerly known as Twitter. According to a new study conducted by Pew Research Center, many news…
As highlighted by Meta CEO Mark Zuckerberg in a recent overview of the impact of AI, Meta is increasingly relying on AI-powered systems for more aspects of its internal development and management, including coding, ad targeting, risk assessment, and more. And that could soon become an even bigger factor, with Meta reportedly planning to use…
Instagram has announced that it’s expanding access to its comment filtering tools, with all creators with over 100,000 followers now able to access additional comment filters including “Top comments,” “Newest first,” and “Follower count.” As you can see in this example, shared to the Instagram Creators broadcast channel, creators with large audiences can now sort…
YouTube’s trying out a new way to encourage livestream engagement, this time through gamification, with an engagement leaderboard to be displayed within some live streams. As you can see in this example, displayed on the EXPOSUREEE YouTube channel, the new leaderboard will list your most engaged livestream viewers, ranked by XP, which relates to how…
Meta says that changes to its moderation and enforcement approach, including the shift to a Community Notes, are working, with its latest transparency reports showing that it saw a 50% reduction in enforcement mistakes in the United States. This was one of the key focus elements of its switch, in ensuring that more speech is…
YouTube’s testing out a new option that will enable Shorts viewers to search whatever they can see in a Shorts clip, using Google’s Lens technology to scan Shorts videos for objects, people, language that can be translated, etc. Which could also include products, and relevant product matches based on items displayed in Shorts, though that…
YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. As you can see in this example, YouTube’s side-by-side ads are designed to be less disruptive, by minimizing and moving the main playback window, then playing the ad in its own…
WhatsApp’s adding some new creative options to Status, its Stories-like option for the messaging app, including updated Layout option, more music sharing functionality, photo stickers, and more. First off, WhatsApp’s added a new collage option within its Layout tools, which enables you to convert up to six images into a combined frame. Users can place…
