Given the rising value of data sources, this could be a smart move from X. Or a disastrous one, depending on the specifics of its implementation. According to reports, X has started informing its top-tier Enterprise API subscribers that it will soon shift away from an access pricing model, to a revenue share one instead,…
If you’re looking to maximize your LinkedIn efforts, you need to be thinking about adding video into your content mix. Video view time in the app has increased by 36% year-over-year, while video content now generates 1.4x more engagement than other post types. It’s worth factoring these trends into your content planning, and if you…
Pinterest has shared its latest listing of rising trends, based on search activity and engagement in the app. Pinterest trends can indicate significant shopping interest, as users look for related products to help them take part in these trends, and engage with new hobbies. As such, it’s worth noting the latest Pin activity, in relation…
As it continues to work on its advancing AR projects, including AR-enabled Spectacles, Snapchat has launched a new standalone Lens Studio mobile app, which aims to make it easier for people to build their own AR experiences. As you can see in these images, Snap’s Lens Studio app aims to provide a simplified effects creation…
Meta has provided some more insight into its coming AR glasses, including detailed notes on its latest model, as it works towards the eventual retail launch of its AR device. Meta previewed its second-generation “Aria” glasses earlier this year, with an overview of the advancing tech elements that’ll be integrated into the device. And now,…
Looking to optimize your digital ads? This will help to guide your efforts. Meta recently partnered with AppsFlyer and Dentsu to undertake a new analysis of winning ad creative elements in app promotions, as well as how brands are utilizing new gen AI features to maximize ad performance. The report integrates findings from analysis of…
X has added a new overview of what checkmarks in the app now actually represent, as EU investigators continue to examine the app’s change in approach on verification, and whether it violates the EU Digital Services Act (DSA). Last year, then EU Commissioner Thierry Breton publicly criticized X’s change to its verification system, saying that…
As video continues to gain traction among LinkedIn users, the platform has announced some new video ad options, including “First Impression Ads,” which offer more opportunity to grab attention, as well as expanded CTV Ads capabilities. First off, on First Impression Ads. Much like the takeover-style options offered on other platforms, LinkedIn’s First Impression Ads…
Meta has announced that it’s expanding its AI ad control options, which will give Meta advertisers more ways to define their specific ad goals to its automated systems, helping to drive variable response to your AI-powered promotions. Which is all part of Meta’s grand plan to eventually enable fully automated campaigns, where marketers will simply…
YouTube has been awarded the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row, providing additional assurance for advertisers around their video ad placements. MRC accreditation means that YouTube’s ad system has been approved by the MRC for its controls and metrics, based on a third-party audit of…
