Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance. First off, Snapchat’s adding an option that will enable you to create videos from your Memories, essentially building a highlight reel clip of your favorite Snap moments. As…
Reddit has published a new report which looks at its rising influence on purchase behavior, as more people turn to Reddit conversations to inform their choices. Because Reddit users are informed, and have real-world experience with the products they’re discussing. Subreddit communities are also highly engaged, and with its crowd-sourced upvote system, that also helps…
Pinterest has announced some new AI-powered display and discovery tools, to help marketers showcase their products, and tap into the latest relevant trends in their sector. And given that Pinterest now has 570 million discovery-focused users, these could indeed be valuable additions to your process. First off, Pinterest is rolling out a new AI-powered collage…
Snapchat’s adding another element to its popular Snapchat+ subscription offering, with “Lens+,” which will provide exclusive access to a range of additional AR experiences that are only available to paying users. So now, not only will you be able to pay for the 30+ add-on features of Snapchat+, which aim to enhance your overall in-app…
LinkedIn has announced a new integration with Adobe Express, which will enable you to create video content using Adobe’s extensive array of creation tools. As you can see in this video, using the new LinkedIn integration, Adobe Express users will be able to create content using Adobe’s templates and AI tools, with specific elements designed…
Meta’s looking to take the next major steps in AI development, which has become a key focus for Meta CEO Mark Zuckerberg, as he eyes a new era of digital interaction, where true artificial intelligence can be achieved. Meta’s latest project on this front is its V-JEPA 2 world model, which can help computer systems…
Snapchat has published a new “Snapchat Generation” report, which looks at how Snapchatters are engaging in the app, and what that means for brand connection and promotions. The 26-page report provides a range of data-backed notes on what works on Snap, and what doesn’t, and how people are looking to connect, with each other and…
YouTube contributed $55 billion to America’s GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S. That’s according to the latest Oxford Economics Impact Report, which looks at how YouTube is helping to feed into the U.S. economy through its Partner Program, which enables creators to earn revenue from their content…
YouTube’s looking to make it easier to promote your content direct from the main app, while it’s also testing a new option that will enable you to add alternate thumbnail images for translated content. First off, YouTube’s looking to make its “Promote” option easier to use, by further integrating it into the main app, as…
This is something TikTok is partnering with environmental impact monitoring company Scope3 to provide TikTok advertisers with a new way to measure the carbon emissions associated with their ad campaigns. As you can see in this overview, with this new process, TikTok will be able to provide ad partners with relative emissions data per campaign,…
