Category: Social Media

Influencer marketing budgets are growing, as more and more brands look to tap into the popularity of online creators to boost their branding efforts. Because these days, big-name YouTubers and TikTok stars are just as recognizable as TV and film actors, while there are also many niche-specific influencers offering more specialized reach, as well as…

YouTube’s added another revenue opportunity for creators, with its “Player for Education” program giving creators a share of any revenue earned when their content is embedded as part of a schools initiative. That could be a big boost for certain creators who make videos that include an educational element, and could lead to more educational…

Meta’s working on a new way to spark more interest in its evolving VR experiences, with users now able to view a list of “Avatar Quests” on Facebook and IG, which relate to various VR experiences. As you can see in this example, shared by app researcher Jonah Manzano, some users are now able to…

Instagram’s rolling out some new sharing features, along with a new campaign to highlight creativity in the app, which will be headlined by a range of popular musicians. Because Instagram would love to become the home of music sharing. TikTok is the leader on this front, with TikTok trends now playing a significant role in…

As Meta continues to encourage the creation of content via its own AI generation tools, it’s also seeing more harmful AI-generated images, video and tools filtering through to its apps, which it’s now taking legal measures to stamp out. Today, Meta has announced that it’s pursuing legal enforcement against a company called “Joy Timeline HK…

Reddit’s added a new option to turn comments into posts of their own in the app, in order to encourage more conversations on key topics of interest, while it’s also got some new analytics tools for users. Which won’t have the same value as they do in other apps, but could provide some interesting data…

As it continues to develop its in-stream shopping tools, TikTok has launched an expanded badge system to highlight reputable sellers, based on various qualifiers in the app. As you can see in these examples, TikTok has begun displaying revised badges on seller profiles, which also include its “Official Shop” and “Authorized Seller” tags, to highlight…

X has provided some new data on user engagement around the return to school, and how marketers can tap into this expanded chatter to promote relevant products. X’s “Back to School” marketing guide provides an overview of posting activity, which increased last year in the lead up to the beginning of school. X has also…

Pinterest has announced a new partnership with affiliate shopping platform LTK, which will see the best-performing image posts from LTK automatically cross-posted to Pinterest as well. LTK (which is acronym for “like to know”) provides a platform for influencers to showcase affiliate products, via shoppable posts, similar to social media updates. So, really, it’s pretty…

WhatsApp has posted its latest monthly overview of recent app updates, some of which we’ve reported on already, while others are smaller changes that have been rolled out with little fanfare. WhatsApp’s been publishing its monthly feature round-ups since April, in order to ensure that all users are aware of the latest tweaks and changes…