Pinterest has launched its first-ever product collaboration, with the platform co-branding a new product from Chamberlain Coffee, the coffee company founded by influencer Emma Chamberlain. Pinterest will co-brand a limited edition coffee mix, which will be promoted and sold within the app. As explained by Pinterest: “The limited-edition ‘Sea Salt Toffee Flavored Blend’ will be available…
Meta’s announced some new AI-powered ad options, including image-to-video generation, branding in AI-generated video clips, business AIs to respond to customer queries, and more. First off, Meta’s previewed the next generation of its AI video generation tools, which will enable advertisers to convert multiple images into video clips. The video clips will be animated, and…
With WhatsApp gaining momentum in more regions, Meta’s looking to revisit its plans for ads in the app, in order to monetize the platform’s now 2 billion active users. Which, as Meta has found every time that it’s tried to insert ads into its messaging elements, is something that it needs to tread very carefully…
Pinterest has partnered with e.l.f. Beauty on a first-of-its-kind color analysis activation, which will enable Pinterest users to get feedback on ideal color combinations for their skin. As you can see in these examples, using the “e.l.f.nalysis” activation, you can either upload a selfie or a photo from your camera roll (I’ve nominated Mr. Pitt…
After Snapchat announced that it’s planning to launch its own AR glasses to consumers next year, Meta has hinted at the next stage for its smart glasses, with the next iteration of its AI-powered wearables set to be launched later this week. A new “Oakley/Meta” profile has been launched on Instagram, teasing a June 20th…
This could be a valuable addition. Reddit has announced a new community insights element, which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche. Building on the insights already available in Reddit Pro, which Reddit launched…
Pinterest and grocery delivery platform Instacart have announced a new partnership that will enable Pinterest advertisers to target their ads based on Instacart engagement data, while also making Pinterest ads directly shoppable via the Instacart platform. Which could be of specific value for food and recipe-related brands, enabling them to tap into Instacart customer and…
TikTok’s announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more. First off, TikTok’s rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI tools. As you can see in this example, now, TikTok can generate platform-specific styled video…
TikTok has shared some new stats on in-stream shopping engagement in the app, which it says has seen a big rise over the past year. According to TikTok, Americans, in particular, are warming to its TikTok Shop offerings, as it continues to promote its in-app buying options to its billion-plus users. As per TikTok: “Over…
Influencer marketing budgets are growing, as more and more brands look to tap into the popularity of online creators to boost their branding efforts. Because these days, big-name YouTubers and TikTok stars are just as recognizable as TV and film actors, while there are also many niche-specific influencers offering more specialized reach, as well as…
