Category: Social Media

Struggling to integrate AI across your organization without adding more confusion and complexity? Wondering how successful businesses are aligning teams and workflows to truly embrace AI-first operations? In this article, you’ll discover a practical framework for transforming your company into an AI-first organization—so you can cut through the chaos, unlock clarity, and lead with confidence…

LinkedIn has done it again. Every quarter, LinkedIn’s parent company Microsoft posts its performance update, which outlines all of its various tech projects and elements, and how they’ve fared over the preceding three months. And every time, without fail, in literally every update on LinkedIn’s performance since 2018 (except one), in virtually every report since…

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? In this article, you’ll discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels…

Snapchat has published a new report which looks at the promotional opportunities for quick service restaurants (QSR) in the app, and how rising interest in food delivery services among younger audiences can be a key opportunity for brands. The report, created in partnership with Publicis Media and NRG, incorporates responses from 3,115 fast food consumers…

Finding it hard to create enough content to stay consistent on social media? Wondering how AI can help you post with purpose—not just frequency? In this article, you’ll discover how to use AI tools and creative inspiration to develop social content that resonates with your audience, strengthens connections, and builds loyalty over time. Why Creators…

Looking to revise your IG strategy, and ensure you’re getting the most out of your Instagram posting efforts? This may help. Instagram recently published an overview of how and when you should use each of its elements within the buyer’s journey, and what feed posts, Stories, Reels, etc. are best for. I mean, overall, Reels…

Are you struggling to turn Instagram followers into paying customers? Wondering how to optimize your content strategy to generate qualified leads organically? Instagram isn’t just for building brand awareness—it’s a powerful platform for lead generation and sales. With over two billion users and a range of content formats like Reels, Stories, and Lives, the platform…

UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and learn from our community, and some of…

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted? In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters…

So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “[The Shopping Report] provides a deep dive into the most influential shopping trends and products, spanning fashion,…