X has launched a revamped UI for its post analytics pages, providing an easier to understand overview of individual post performance over time. As you can see in this example, posted by X engineer Zach Warunek, the updated post analytics display includes a full overview of all your engagement and reach metrics, including re-posts, shares,…
TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app. As you can see in this example, posted by app researcher Jonah Manzano, some TikTok comment sections now also have a separate “Reviews” tab, which showcases user reviews for businesses at the…
Creating passable video content via AI is becoming more viable, which, given the popularity of video across all social apps, could be a massive help for digital marketers. Though it does come with some risks. Today, Google has announced expanded access to its Veo 2 AI video generation model, which can generate 8 second clips…
LinkedIn’s expanding its top-of-feed news banner to more regions, as it looks to drive more topical engagement within the app. Launched earlier this year in selected markets, LinkedIn’s news banner provides a rotating headline summary of trending news stories of the day, as chosen by LinkedIn’s editorial team. Tap on any headline and you’ll be…
Meta’s taking another step forward with its AI tools in Europe, with an expansion of its AI training to posts shared by EU users, beginning this week. Which is especially significant, given the various delays and challenges that Meta has faced in gaining approval for EU data usage, under the region’s more stringent data privacy…
Threads is maintaining its download momentum, while ChatGPT has moved to the top of the table in the latest app download charts from Appfigures for March 2025. As you can see, Threads returned to the top 10 most downloaded listing last month, after dropping out in February, with Meta’s Twitter clone app still seeing strong…
Here’s an interesting question: “Did Meta halt its efforts to stop TikTok’s expansion in the U.S. in order to strengthen its defense against the FTC’s antitrust case?” Because, at one stage at least, Meta was playing a role in seeding concerns about TikTok, as the Chinese-owned app gained traction in the U.S. Back in 2019,…
LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape. Indeed, LinkedIn has reported increases in engagement across the board, with video, in particular, getting more attention in the app. And if you’re looking to put more emphasis on LinkedIn,…
Make no mistake, Elon Musk’s X project is a failure, and was on a solidifying path to bankruptcy, before Elon “saved” the platform by utilizing the political clout that he gained through the app to set his broader “X Corp” body of projects up for ongoing success. Though the tactics that he’s used in doing…
Meta has published some new insights into the content consumption habits of Gen Z, and how marketers need to align with these shifts in order to maximize the impact of their promotional and branding efforts. In collaboration with BAMM Global, Meta conducted surveys to glean more insight into the social media habits and motivations of…
