Snapchat has published a new report which looks at its value for marketers in the Gulf Cooperation Council (GCC) region, which incorporates Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. In partnership with Omnicom Media Group MENA (OMG) and Annalect, the report looks at how Snap is growing in the region, and…
TikTok has announced a range of activations for Pride Month, including educational sessions, webinars and in-person events, designed to help celebrate and amplify LGBTQIA+ voices in the app. As per TikTok: “At TikTok, we’re focused on amplifying LGBTQIA+ voices as they connect with global audiences, grow their careers, and create a meaningful impact on TikTok…
News flash: Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest. The Wall Street Journal has shared new insight into Meta’s broader AI automation plans, which are based on the company’s…
Reddit’s published a new guide to “Back to School” marketing strategies, which could give you some more food for thought as to where you should be running your ads in the lead-up to the academic year. The 31-page guide includes a heap of insights into Reddit engagement among parents and students, and how it’s used…
If you’re a regular reader of Social Media Today, then you’ve no doubt read my rantings on this before, and it’s not really news, as such, but more of a peeve that continues to fester over time. In any event, the team at X continues to amplify random claims that “X is the number one…
After it was spotted in live testing by some users last week, X owner Elon Musk has now confirmed that a new version of what he’s calling “XChat” is now available to some X Premium subscribers, and coming to all paying X users this week. The new version of X DMs is built on a…
LinkedIn has published a new guide on how B2B brands can utilize creator partnerships and how influencer marketing in B2B differs from the B2C space. Creators have become a bigger focus for LinkedIn of late, with the platform looking to offer more incentives to keep its top voices posting to the app. Brand partnerships are…
While Bluesky’s growth has slowed of late, there is one user cohort in which it continues to gain traction, with news influencers increasingly turning to Bluesky as an alternative to X. Or, really, as a supplement to the app formerly known as Twitter. According to a new study conducted by Pew Research Center, many news…
As highlighted by Meta CEO Mark Zuckerberg in a recent overview of the impact of AI, Meta is increasingly relying on AI-powered systems for more aspects of its internal development and management, including coding, ad targeting, risk assessment, and more. And that could soon become an even bigger factor, with Meta reportedly planning to use…
Instagram has announced that it’s expanding access to its comment filtering tools, with all creators with over 100,000 followers now able to access additional comment filters including “Top comments,” “Newest first,” and “Follower count.” As you can see in this example, shared to the Instagram Creators broadcast channel, creators with large audiences can now sort…
