Category: Social Media

TikTok has announced the shortlists for its Nordic TikTok Ad Awards for 2025, highlighting a range of top ad agencies and creators that have put together some of the best performing, attention-grabbing campaigns in the app. Now in its fourth year, TikTok’s Ad Awards aim to recognize the most creative, innovative and effective ad approaches….

Reddit has shared some new data on engagement around Halloween, in order to help marketers prepare their spooky season campaigns in the app. And it could be worth considering. Now up to 110 million daily active users, Reddit is also becoming a key destination for product research, as consumers eek out real human insights, while…

X is trying to win back developers, with a new pricing structure for its X API access, which should make it more accessible for more smaller developers and projects once again. Maybe. X’s revised API access pricing will give developers a more flexible approach to X data, with charges based on actual usage, as opposed…

With the advent of new technologies, spurring significant change in many sectors, the focus for digital marketers is changing, in line with evolving user behaviors, and the means we now have to measure such. That’s going to mean a re-alignment of KPIs, and a change in approach for measurement across the board, in order to…

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. X’s algorithm will soon be fully powered by xAI’s Grok system, which should improve the quality of the posts that are highlighted to users in the app. Which could have a big impact on engagement, but then…

X is looking to update the way it handles links in posts, in order to incentivize more topical discussion, and provide more opportunities for publishers in the app. Last week, X head of product Nikita Bier previewed an update to the way that X handles links in posts last week, in order to “ensure that…

If you’ve ever wanted to get your hands on a better, more relevant @handle on X, you’re opportunity is coming, with X announcing its new “Handles Marketplace,” which will enable X Premium subscribers to purchase dormant usernames. X’s Handles Marketplace, which it previewed as part of its updated business subscription package, which it released earlier…

More people are being given the option to switch to Instagram’s new UI, which sees Reels and DMs moved into the second and third tab spots along the bottom navigation control, and enables you to swipe between them, simplifying access to the most-used elements of the app. As you can see in this example, posted…

YouTube has published its latest “Culture and Trends” report, which this time around looks at shopping in the app, and how the platform is becoming a bigger hub for both product discovery and purchase, with a particular focus on creator-originated products. Based on analysis of the platform’s top 5,000 most-purchased products from the first half…

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Pinterest is rolling out some new options that will give users more control over the AI-generated Pins they see in-stream, as it looks to combat the influx of AI content, which some users say has become overwhelming,…