Category: Social Media

Honestly, I have no idea whether X has now established stability, or is still on a fast-track to financial ruin at this point. Before the U.S. election last year, things were not looking great for the app, with declining revenue and usage taking it below the threshold of profitability, and putting it pretty clearly on…

YouTube has announced that it’s expanding access to Google’s VEO generative AI tools in the app later this year, which will enable more people to use AI to create YouTube Shorts clips, while it’s also shared a range of new usage insights as part of its presentation at the Cannes Lions Festival this week. Celebrating…

Are you one of Reddit’s 400 million or so weekly active users? The platform likely sees more usage than you’d expect, with many people now turning to Reddit for real, human insights on a range of topics, products, news stories, and more, with the platform’s crowd-sourced up and downvote system helping to amplify the most…

Facebook’s adding an extra level of log-in security, by enabling users to log in via Passkeys, which will provide another way to access your account without relying on passwords, or other less secure means. Passkeys, which enable fingerprint and face ID login, utilize cryptographic data transfer to facilitate access, with your actual login info remaining…

More reassurance for Meta advertisers, with Meta today announcing that it’s been re-accredited by the Media Ratings Council (MRC) for Content-Level Brand Safety, meaning that Meta’s documented processes have met the MRC standards for brand safety and measurement.   The MRC conducts audits of ad systems to ensure their measurement processes meet industry standards, providing…

Facebook’s going all in on Reels, literally, with all videos in the app soon to be classed as Reels, and fed into the Reels feed. As explained by Facebook: “In the coming months, all videos on Facebook will be shared as reels, eliminating the need to choose between uploading a video or Reel. Reels on…

YouTube’s looking to help creators establish more brand partnership opportunities via a new “Open Call” element within its BrandConnect platform, which will enable brands to post opportunities for prospective creators to apply to work with them. As you can see in this example screen, via this new initiative, brands will be able to invite creators…

YouTube’s rolling out an updated shopping button for Shorts, while it’s also giving more channel managers access to its Communities option, providing more ways to engage with your audience in the app. First off, on shopping in Shorts. YouTube’s announced an updated display for product listings within Shorts clips, with product stickers to be displayed…

Yeah, I’m still convinced that Meta’s ever going to go all-in on fediverse sharing, and its support of decentralized social media via a network of independent servers. But it is pushing forward with its fediverse experiments in Threads, with the platform today getting a couple of new features for fediverse-connected users. To recap, at launch,…

Social platforms have overtaken TV as the key news source for Americans, while influencers are also now playing a bigger part in the broader dissemination of news and information. That’s according to the latest Reuters Institute “Digital News Report,” which incorporates responses from 100,000 people across 48 countries, providing perspective on their digital content consumption…