Pinterest has published its latest performance report, showing double-digit year-over-year increases in both users and revenue. Though its user growth in key revenue markets remains stagnant, and even declined in Europe, which could put a cap on expectations for its opportunities. First off, on users. Pinterest is now up to 578 million monthly actives, up…
The app formerly known as Twitter is planning a big push on holiday ads, with an updated ad targeting system, powered by xAI’s Grok engine, and new ad presentation options that are designed to make X ads more visually appealing, in order to drive better response in the app. In an X Spaces session on…
Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing, potentially putting millions of people at risk. To recap, Instagram’s new Friend Map will show you where your friends are at any…
Snapchat has published a new report which looks at how different content formats drive attention (or don’t), and how brands can tap into the best options to drive better outcomes with their efforts. In order to determine this, Snapchat partnered with WPP and Lumen to conduct a multi-input study among 3,000 Indian app users. As…
After recently acquiring student planning app Saturn, Snapchat is now moving to integrate Saturn status info directly into Snap profiles, which will give you more ways to connect with Snap friends, and keep up with what they’re up to at any given time. As you can see in these example screens, Saturn is primarily focused…
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. This article explores five critical reasons marketing content fails today—from lack…
X is looking to utilize its own xAI tools to verify user ages, in order to meet the recently enacted regulations in the U.K., with the platform now experimenting with a new, in-stream selfie-verification process, which will then ensure that only approved adults are allowed to access sensitive content. Under the U.K.’s Online Safety Act,…
While Meta’s Threads continues to challenge X in total users, and gain more traction as the place to be for in-the-moment news updates, Bluesky has lost some of its growth impetus, though it is still gaining users, and building its own dedicated community of fans. As confirmed by Bluesky chief Jay Graber, Bluesky is now…
These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks the more common research pathway that people now take. People might see a video on…
Meta’s going all-in on AI, with CEO Mark Zuckerberg now driven to reach his new goal of automated “superintelligence,” which could see Meta eventually crack the code on enabling truly transcendent machine learning systems. But it’s not only in large-scale applications that Meta’s seeing gains from AI, with the company also applying its AI models…
