Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s expanding Reels trending ads to more advertisers, which enables marketers to place their ads alongside…
AI chatbots are set to come under regulatory scrutiny, and could face new restrictions, as a result of a new probe. Following reports of concerning interactions between young users and AI-powered chatbots in social apps, the Federal Trade Commission (FTC) has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide more information on…
TikTok has officially launched the next stage of its European data separation project, with construction now underway on a new data center in Kouvola, Finland. As you can see in this image, this week, local officials from Kouvola participated in the ceremonial launch of the new project. TikTok’s Kouvola data center project, which is being built…
As it seeks to highlight its potential for brands from an expanding array of industries, Reddit has shared some key insights from its recent Health Summit event, where it presented the latest Reddit usage and trend data to more than 170 brand representatives from the healthcare and pharmaceutical industries. And if your business is looking…
Looking to learn more about Pinterest, and how you can use it to maximize your marketing efforts? It could be worth tuning into Pinterest’s upcoming “Pinterest Presents” event, where the platform will present its latest innovations and updates, along with usage notes, trend data, and more. As explained by Pinterest CEO Bill Ready: “Each year,…
Pinterest has shared some new insight into rising search trends, which could help to guide Pin marketing approaches heading into summer in the southern hemisphere. Pinterest has already provided a range of insights into rising trends and topics of interest for your planning, but this new guide looks more specifically at summer-themed activity, and what…
Reddit’s looking to get more publishers involved in its various communities, with the addition of three new tools that are designed to help web publishers share their content, and analyze engagement within the app. First off, Reddit’s rolling out a new “Links” tab in Reddit Pro, its dashboard of publishing and analytics tools which it…
Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? In this article, you’ll explore a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable. Why Marketers and Business…
Looks like Facebook group members haven’t been overly enthused by its group chat options, with the platform now informing group admins that it’s removing group chat functionality soon. As you can see in this example notification, shared by CM Calgary, Facebook is currently informing group admins that Community Chats will be “going away” shortly. Facebook…
Google has announced a range of new ad tools at its “Think Week” event in New York, which could provide some additional considerations for your holiday marketing plan. First off, Google’s announced that it’s testing new ads within its AI overviews, which will give brands a direct way to link into its AI-generated responses. Google…
