Instagram’s rolling out the ability to actually listen to a preview of a song that you’ve shared from Spotify in IG Stories, as opposed to just providing a Spotify link, further refining its music engagement elements. So now, when you share a Spotify music sticker within your IG Stories, viewers will be able to listen…
This is slightly awkward, though a win for advertisers either way. Today, both Integral Ad Science (IAS) and DoubleVerify have each announced a new attention measurement element for Snapchat, which will provide more insight into how your Snap ads are driving engagement in the app. Though IAS is pitching theirs as “first-to-market,” and DoubleVerify is…
Meta’s implementing new requirements for advertisers running securities and investments promotions in India, in line with updated requirements from Indian regulators. Back in March, the Security and Exchange Board of India (SEBI) announced that all advertisers in the sector must undertake registration on each platform that they’re seeking to advertise on, in order to combat…
TikTok really, really wants you to buy stuff in the app, which is why it’s hosting a seemingly ongoing stream of shopping promotions, with its current push focused on small businesses, and food buying options in the app, which will then be followed by yet another sales event throughout July. First off, over the next…
Checking in on the U.S. TikTok saga, on the 162nd day since the app was banned in the U.S. by federal law. Of course, TikTok hasn’t actually been banned despite this, because U.S. President Donald Trump has “a warm spot” in his heart for the app, and keeps delaying enforcement of the law via executive…
After announcing that hashtags would be banned from all Promoted Posts on X last week, X owner Elon Musk also flagged another coming to change to X’s ad process, with bigger ads to soon cost more per placement. Which, like the decision on hashtags, relates to aesthetics, and ensuring that the X feed looks neat…
TikTok’s experimenting with its own variation of broadcast channels, which enables brands and creators to share message updates with their audience in the app. As you can see in this example, shared by creator economy expert Lia Haberman, some brand profiles on TikTok now have a new link to what it’s calling “Bulletin Boards.” Bulletin…
Threads has added another element to its new spoiler tags in posts, with users now able to hide both text and media content behind a virtual screen to protect users from potentially sensitive info. As you can see in this example, now, in addition to selecting “Mark spoiler” on highlighted text, which puts a tappable…
Snapchat has published a new report into the role it plays in the purchase cycle for consumer electronics, based on a study of 3,000 electronics shoppers across five markets. And as you might expect (given the report was published by Snap), the data shows that Snapchat drives significant interest in electronics discovery. As per the…
It looks like Mark Zuckerberg is finally seeing some return for his support for U.S. President Donald Trump, though not quite in the way he would have hoped. Today, President Trump has announced that the U.S. will cease all trade discussions with Canada in response to the Canadian government seeking to impose what amounts to…
