In the competition between X and Threads to become the real-time social media app of choice, sports is a key battleground, which is why both platforms are now looking to make sports engagement a bigger focus in their apps. X has made the latest play on this front, with the introduction of a new NBA…
LinkedIn is making a big push on video, which has resulted in more video engagement, and more opportunity for those looking to boost their LinkedIn presence. Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, while short-form video creation is growing at twice the rate of other post formats. Essentially, the TikTok-ificiation…
YouTube’s expanding its generative AI soundtrack tools, while it’s also adding new beat matching for Shorts, and a new ID verification process for monetizing creators. First off, YouTube’s expanding access to its AI music creation features within “Creator Music”, which will now enable you to generate custom songs in-stream. Creator Music, which YouTube began testing…
LinkedIn is driving more clicks for brands, with videos and poll posts performing exceptionally well, according to the latest analysis from Metricool into overall LinkedIn performance. Metricool’s 2025 LinkedIn study incorporates data from 577,180 LinkedIn posts, from 47,735 LinkedIn pages, providing a massive scope of performance data to establish its findings. And the data reflects…
Threads may soon enable you to add multiple links to your profile in the app, following Instagram’s lead in enabling expanded off-platform connection. As you can see in this example, posted by app researcher Alessandro Paluzzi, Threads is experimenting with the option to add more than one profile link. Right now, you can only add…
With TikTok creators facing another few months of uncertainty about the app’s future in the U.S., Instagram is preparing a new push to scoop up wavering TikTok influencers, as it seeks to capitalize on the TikTok sell-off saga, as well as the worsening U.S.-China trade war. As we reported last week, the White House believed…
Looking to grow your IG following in 2025? This might help. Last week, podcaster Brock Johnson spoke with Instagram chief Adam Mosseri about the latest platform updates, the algorithm, usage trends, and more, as he sought to provide some answers to the most common questions posed by IG creators. And Mosseri provided some interesting notes….
Meta’s rolling out some new protective elements for teen users, including restrictions on live streaming on IG, advanced protection within DMs, an expansion of its teen accounts to Facebook and Messenger, and more. The updates will ensure safer experiences for teen users, and are a positive step. And with Meta continuing to come under scrutiny…
Google has shared an overview of how it’s increasing its usage of AI-based systems to detect fraudulent business listings, improve Search, and even create podcasts about random artifacts. Yeah, I’m not sure that those are going to be rising up the podcast charts anytime soon, but it’s another experiment that Google’s trying out. First off,…
The next stage of Meta’s shift away from third-party fact-checking is now in effect, with Community Notes now beginning to appear across its apps. As you can see in this example, the first of Meta’s Community Notes are now being displayed on selected posts, as it gradually rolls them out across its platforms. Notes will…
