Category: Social Media

Reddit has published a new overview of sports discussion in the app, and the opportunities for advertisers to tap into that engagement to showcase related products and offers to sports fans. The 26-page guide covers a range of professional sports leagues and their relative interest among Redditors, as well as campaign ideas to assist. You…

With podcasts on the rise on YouTube, this could be a welcome addition for the app. As reported by Android Police, YouTube has added a new “Trim Silence” option for podcasts, which will give users the option to remove gaps within the playback of a podcast recording. As you can see in these screenshot examples,…

LinkedIn has rolled out a new update to its post analytics, which will provide users with rolling updates as to how their posts are driving views and follower growth, along with impressions. As you can see in this example, posted by LinkedIn’s VP of Product Management Gyanda Sachdeva, LinkedIn will now provide more specific updates…

Snapchat’s trying out another way to promote its Snapchat+ subscription offering, with the addition of new “Buddy Passes” for Snapchat+ members, which will enable subscribers to gift a free week of Snapchat+ access to their friends, at no additional cost. Which could be a powerful way to drive take-up, and add to the program’s growing…

If you post to TikTok regularly, you may have seen this notification pop-up over the last few weeks. Yes, as per this example from user @justgee92, some users are now being told that TikTok has instituted a five hashtag limit on posts, restricting the amount of topic tags that you can append to your TikTok…

Are you looking to get started with Google Ads, but you’re not sure where to begin? Want a simple roadmap that shows you how to set up and run campaigns that actually deliver results? You’ll find some Google Ads basics in this infographic from MRR Unlocked. Here’s a summary of what’s covered: When to Start…

Hey, remember how a couple of months back, Meta CEO Mark Zuckerberg was like “soon, we’re going to fully automate all advertising, you just give us you’re URL and we’ll do the rest”? Yeah, Meta’s already well on its way towards this, through its ever-improving AI targeting and bidding tools, as well as its generative…

With its AI ad tools driving improved performance for many ad partners, Meta has posted a new overview of how brands can make best use of its latest ad tools and options, including AI content generation, customized ad targeting, AI-powered video promotions and more. These developments could provide some food for thought for your holiday…

Meta has announced an update to its Professional Dashboard on the web, which will provide another way for creators to access insights about their content performance and tap into new opportunities. Meta’s Professional Dashboard is a management overview platform for creators, which provides key performance insights, as well as access to relevant tools to help…

TikTok has announced some updates to its Community Guidelines, in order to put more focus on user safety, while also ensuring ease of access for creators and those trying to understand the platform’s various rules and policies. TikTok’s updated guidelines aim to move the platform more into line with community expectation, while also seeking to…