TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]

TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]

This could be a valuable option for your TikTok promotions. TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. This builds on TikTok’s Market Scope insights, which can provide audience insight based on whether they’re in the “Awareness,” “Consideration,”…

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Meta Adds More Business Messaging Features

Meta Adds More Business Messaging Features

Meta’s looking to provide more business messaging options, as messaging usage continues to surge. At its Conversations 2025 conference, which was held in Miami this week, Meta announced a range of new business messaging features, including business AIs in WhatsApp, and calling and voice options for larger brands. It also announced some smaller tweaks, which…

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