Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. First off, Meta’s adding a new “Recommended Creator Content” element, which will highlight creator posts that could be a…
YouTube has provided more info on its new option that enables creators to share more of their channel performance data with brands, in order to drive more monetization opportunities. As we reported earlier in the week, YouTube has started notifying channel managers in the YPP program that they’ll soon be able to share channel and…
So things are going good over at X this week. After X’s recent re-jigging of its Grok AI chatbot, in order to make its responses less politically correct, X has now had to rewind those changes, due to the bot becoming a mouthpiece for radical, racist propaganda and ill-informed rants. Among Grok’s various statements, it…
Unilever wants to accelerate the speed of content production for its home care business through a new in-house graphic design center that leans into generative artificial intelligence (AI), per news shared with Marketing Dive. Sketch Pro, which is already available in several markets, is positioned as helping Unilever navigate the transition from a marketing production…
The updates keep coming for Meta’s new “Edits” video editing app, though last week’s round of updates was more about managing projects than creating them. Late last week, IG announced a new round of features for the “Ideas” tab in the app, which are designed to help creators keep track of their inspirations for future…
Meta’s added another element to help brands tap into the rise of messaging, with an updated version of its customer re-engagement messaging option, which enables brands to send ongoing promotional DMs to users. As you can see in these examples, Meta’s updated marketing messages enable more integrated DM promotions, with connection through to a specific…
As various regions continue to push for increased age restrictions on social media access, Meta has put its support behind the latest push for more teen protections in Europe, though its motivations for this initiative are worth considering. Late last week, Meta published a statement endorsing the proposal to establish a common Digital Majority Age…
YouTube has begun informing creators that they’ll now be able to share channel and audience data with brands for potential partnership opportunities. As you can see in this example, posted by VidIQ, YouTube is informing creators that they’ll soon be able to provide more insights to potential brand partners via an optional setting in YouTube…
YouTube looks to be developing another AI assistant tool within YouTube Studio, with this one focused on analyzing your channel stats and providing performance summaries, and tips on where you can improve. As you can see in this example, posted by YouTube consultant Aniket Mishra (and shared by Lindsey Gamble), YouTube is experimenting with a…
Bluesky continues to add more Twitter-like functionality, as it works to build itself into a viable alternative to the app now known as X, and amid the rising challenge of Meta’s Threads. Which is going to be a tough ask for the fledgling app, but functionally, Bluesky does offer a comparative offering. It just doesn’t…
