With Threads passing its 20 month mark recently, and amid ongoing discussion about the potential for the app’s growth, and the relative decline of the platform formerly known as Twitter, it’s worth checking in on exactly where the real-time social market is at, and what kind of growth Threads, X, and Bluesky are currently seeing….
Instagram appears to be testing two new search filters for the Reels tab, which would enable you to sort your recommended Reels by “Latest” or “Most Viewed.” As you can see in this example, posted by Brent Colmer (and shared by social media expert Lindsey Gamble), some users are now seeing the new filter options…
Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection. Indeed, Meta has reported that click-to-message ads, in all formats (for Messenger, IG Direct, and WhatsApp) have been gaining popularity, which could make them a viable consideration…
LinkedIn has announced a new expansion of its Wire video promotion offering, which enables brands to place their video ads alongside premium publisher content in the app. As you can see in this example, through the program, brands can place their video ads at the beginning of a chosen publishers’ video clip (pre-roll), adding a…
YouTube’s expanding its Hype program, which aims to help lesser-known creators gain more exposure in the app, while it’s also shared some new advice on its updated process for mid-roll ad placements, which will come into effect next month. First off, on Hype, which enables viewers to allocate “hype points” to videos from emerging channels,…
*sight* If only the billionaires of the world would allocate their money to more productive causes than petty spite and revenge. Today, The Verge has reported that OpenAI is looking to build its own social media app, which would be focused on images created via its various image generation tools. As per The Verge:…
X has launched a revamped UI for its post analytics pages, providing an easier to understand overview of individual post performance over time. As you can see in this example, posted by X engineer Zach Warunek, the updated post analytics display includes a full overview of all your engagement and reach metrics, including re-posts, shares,…
TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app. As you can see in this example, posted by app researcher Jonah Manzano, some TikTok comment sections now also have a separate “Reviews” tab, which showcases user reviews for businesses at the…
Creating passable video content via AI is becoming more viable, which, given the popularity of video across all social apps, could be a massive help for digital marketers. Though it does come with some risks. Today, Google has announced expanded access to its Veo 2 AI video generation model, which can generate 8 second clips…
LinkedIn’s expanding its top-of-feed news banner to more regions, as it looks to drive more topical engagement within the app. Launched earlier this year in selected markets, LinkedIn’s news banner provides a rotating headline summary of trending news stories of the day, as chosen by LinkedIn’s editorial team. Tap on any headline and you’ll be…
