Category: Social Media

With the 2025-26 NFL season kicking off in a few weeks, X has published a new guide to NFL engagement in the app, which could help brands tap into related discussion, and align their campaigns with key NFL moments. The 13-page guide includes a range of data notes and ad pointers to help in your…

Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged for Meta ads, with upfront billing now being put into effect. Previously, Meta explained that…

Meta has outlined some new ad tools, primarily guided by its evolving AI targeting, which are designed to help marketers “sleigh” their sales goals this holiday season. I will also note that this is not my pun, Meta actually included this within its overview of these new features. But average pun work aside, there are…

We’re over halfway through 2025, a good time for marketers to look back on the big trends of the year thus far to help guide their planning during the crucial holiday period. With the social media and digital marketing landscape ever changing, staying up to date on how the latest development relate to user engagement…

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. This article walks you through a proven three-part video…

This is interesting. A few weeks back, as part of my review of LinkedIn’s latest performance numbers, I noted that some LinkedIn members have raised concerns about the rising presence of fake profiles and engagement activity in the app, with a high number of LinkedIn members seemingly joining engagement “pods,” (coordinated comments and post activity)…

Your YouTube Shorts may get a polish after posting, as part of a new experiment to clean up the Shorts feed. YouTube has confirmed that it’s running a new test which aims to improve the look of YouTube Shorts clips, in order to make them appear more crisp, by using machine learning techniques to refine…

Have you considered Reddit for your digital marketing efforts? The platform has been gradually evolving its ad options, and recently posted its best quarterly revenue result ever, reflecting its focus on improving its ad tools, and delivering for ad partners. Part of that’s been driven by the increased interest in Reddit as a source of…

Checking in on the TikTok-U.S. saga, with over 200 days passed since the official, Senate-approved TikTok sell-off bill went into effect. And things are not looking great, with the Chinese government reiterating that it has no intention of selling TikTok’s algorithmic black box as part of any U.S. partnership deal. Via the state-media publication China…

With the beginning of the school year fast approaching, TikTok has announced a new feature to help students connect with their classmates in the app. Called Campus Verification, the feature enables students to add their college campus to their TikTok profile, providing another means to search for others in the same year. As you can…