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Category: Social Media

Oracle Emerges as Most Likely Partner for US TikTok Deal
  • Social Media

Oracle Emerges as Most Likely Partner for US TikTok Deal

cloutcakess4 months ago06 mins

A quick update on the TikTok U.S. saga: In what will be a surprise to absolutely no one, Oracle is firming as the favorite to establish a partnership deal that would enable TikTok to keep running in the U.S., according to latest reports. As per The Information, Trump’s long-favored TikTok partner is now closing in…

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Paving the Way: Strategies for Integrating AI in Marketing
  • Social Media

Paving the Way: Strategies for Integrating AI in Marketing

cloutcakess4 months ago0111 mins

Many marketers today recognize the potential of AI but aren’t sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to…

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TikTok Tops Download Charts in February, Despite US Download Ban
  • Social Media

TikTok Tops Download Charts in February, Despite US Download Ban

cloutcakess4 months ago05 mins

Yeah, that temporary ban on TikTok downloads in the U.S. doesn’t seem to have had much impact on the app’s momentum, based on the latest app download charts from AppFigures. As you can see, TikTok continued to top the overall download charts in February, after seeing the most downloads in January as well. That’s despite…

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From Traditional to Predictive: Navigating Marketing’s AI Transformation
  • Social Media

From Traditional to Predictive: Navigating Marketing’s AI Transformation

cloutcakess4 months ago095 mins

We’re in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only…

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X Offers Trip to Mars in March Madness Competition
  • Social Media

X Offers Trip to Mars in March Madness Competition

cloutcakess4 months ago06 mins

So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats, with the grand prize for a perfect March Madness bracket being a trip to Mars onboard one of Elon’s yet-to-be-built rocket ships. Yep, a trip to Mars. That’s definitely going to happen, definitely sometime in the next…

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Unlock the Secrets of AI-Powered Storytelling
  • Social Media

Unlock the Secrets of AI-Powered Storytelling

cloutcakess4 months ago016 mins

Have you ever wondered why some brand stories stick with you long after you’ve heard them while others are instantly forgettable? I’d bet a medium-sized pastry that you’d recognize and be able to tell me the brand behind “Think Different” or “Just Do It” wouldn’t you? Storytelling is more than just a buzzword in marketing;…

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Facebook Adds Stories to its Creator Monetization Program
  • Social Media

Facebook Adds Stories to its Creator Monetization Program

cloutcakess4 months ago04 mins

Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app. Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in order to simplify its creator monetization process. That means that creators posting videos, Reels, photos…

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Harnessing AI: Practical Applications in Digital Marketing
  • Social Media

Harnessing AI: Practical Applications in Digital Marketing

cloutcakess4 months ago097 mins

We don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it…

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Meta Invites More Advertisers to Link Their Google Analytics Account
  • Social Media

Meta Invites More Advertisers to Link Their Google Analytics Account

cloutcakess4 months ago04 mins

After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance. As you can see in this example, shared by digital ads consultant Samantha…

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Creating The Perfect Marketing Strategy
  • Social Media

Creating The Perfect Marketing Strategy

cloutcakess4 months ago05 mins

Consider sharing with your audience Reading Time: 2 minutes In any business, you are always going to need to have a decent approach to marketing if you want the business to succeed. The truth is that there are lots of different ways you can approach this, but you will need to make sure that you…

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