Category: Social Media

I really want to believe that Snapchat can succeed, and show that a smaller player in the social media market, which is reliant on its relationship with its audience, can challenge the bigger, billionaire-backed giants in the space. But right now, I just don’t see it. In its most recent earnings announcement, Snapchat reported a…

Looking to get started with your own TikTok Shop, and selling your products direct in the app? Depending on how you feel about its potential impending ban in the U.S., it could be worth considering. TikTok shopping has now expanded into more than 750 product categories, while overall sales in the U.S. have increased 120%…

Are you struggling to keep up with the relentless pace of AI? Wondering how to move beyond simple prompts and chatbots to build AI systems that transform how your business operates? In this article, you’ll learn what AI operating systems are, why they represent the next level of AI for business, and how to build…

As Meta’s Edits video app continues to add new features, TikTok’s CapCut is also rolling out some new options, as it seeks to maintain its place as a top video editing app. First off, CapCut recently added a new LinkedIn integration, which enables CapCut users to export videos from CapCut to LinkedIn direct. As you…

Meta is set to come under regulatory scrutiny once again, after reports that it’s repeatedly failed to address safety concerns with its AI and VR projects. First off, on AI, and its evolving AI engagement tools. In recent weeks, Meta has been accused of allowing its AI chatbots to engage in inappropriate conversations with minors,…

Reddit has published a new report that looks at its value for technology marketers, and how Reddit’s evolving ad offerings can help to drive sales activity for tech brands. The report, conducted in partnership with TransUnion, incorporates a meta-analysis of past Media Mix Modeling studies, in order to better understand the benefits of Reddit ads…

YouTube has published a new study that examines how young audiences utilize YouTube for education, aside from entertainment, which could prove to be a crucial step in the platform’s broader effort to avoid restriction under new age access laws. The report, conducted in partnership with youth consultancy Livity, incorporates feedback from over 7,000 young people…

It was spotted in testing last month, and now, Threads has officially announced its new in-stream counter for posts within a Thread, which will make it easier to understand how long each series of posts is within the app. As you can see in this example, Threads is rolling out an auto-inserted thread count to…

Snapchat is taking another step into generative AI, with its new “Imagine” Lens, which enables users to recreate images from the Snap camera or their camera roll using text prompts. As you can see in this example, much like Meta’s “Imagine Yourself” AI option, or YouTube’s “Dream Screen,” or TikTok’s “AI Self” process, or even…

Instagram is rolling out the option to pin your own comments on your posts, which will provide another way to expand upon your text captions, and add additional info within the comment stream. Instagram added the option to pin comments back in 2020, with users able to pin up to three comments from users in-stream….