Category: Social Media

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…

Meta’s looking to make a big splash to promote its latest model AI glasses, with a Super Bowl ad spot that will feature a range of well-known celebrities adorned with its wearable device. As you can see in this teaser, Meta’s Super Bowl promotion will feature its latest model Oakley Meta AI glasses, which are…

This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide…

Looking for a quick way to get more traction on LinkedIn? Have you tried out its paid “Boost” option? Much like Facebook’s “Boost” process, LinkedIn enables you to amplify your best-performing content with a simple paid boosting option, which doesn’t require the in-depth planning of a regular ad, and can help you reach more people…

Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually be “the only social media that matters”? Musk’s comments related to his bot-battling efforts, and the idea that…

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Pinterest has added a new “Media Planner” element to its advertising tools, which will provide another way to maintain oversight and control of your Pin campaigns and promotions. As you can see in this example, Pinterest’s Media…

The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked “What’s the actual business impact?”… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact…

Will you be making TikTok a key focus of your promotions this year? The app is a cultural phenomenon, and has huge influence over key trends, which could make it a valuable placement option if you’re looking to raise brand awareness, or drive direct sales. And with the app’s future in the U.S. now secured,…

Meta’s banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from these options. Which makes sense, given the concerns already raised around AI bot interaction, but really, these would apply…

Look, marketing experts have been yapping on about a “human-first” approach to advertising and promotions since the dawn of time, so much so that it can often feel trite and cliché, and potentially spammy when you see some wannabe LinkedIn influencer re-posting some ChatGPT regurgitated rubbish about human-centric connection. I get it, but it’s also…