Here’s a relatively minor Facebook and IG ads update that could impact your process. Meta has announced that its “Automated Ads” option is being phased out next year, and will be removed as an option in Ads Manager over the next few months. Automated Ads were a precursor to Meta’s Advantage+ ad suite, and were…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. A quick reminder from LinkedIn: Some of your LinkedIn Campaign Manager elements are being renamed, which could cause confusion if you’re not aware of what’s happening. LinkedIn recently announced that it’s updating the names of a couple…
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Social media professionals continue to face an evolving landscape. Between the proliferation of artificial intelligence (AI), social media bans and platform fragmentation, it can be hard to stay current. Conferences provide industry professionals with the opportunity to…
With the U.S. government pushing to effectively takeover TikTok in the nation, and potentially influence the content that’s displayed in the app, it’s worth considering the rising influence of TikTok on political discourse, and the role that it now plays in the evolving information landscape. And while that may seem like a radical claim, that…
Instagram’s trying out another way to help creators arrange brand sponsorship deals, this time via downloadable PDF summaries of your account stats that you can share with prospective business partners. As you can see in this example (shared by social media expert Matt Navarra), Instagram’s developing a new option that would enable you to share…
Threads is trying out another way to avoid confusion around hashtags in the app, with re-posts from Instagram that include a lot of tags now hiding them behind a “Show hashtags” CTA on posts. As you can see in this example, shared by Chris Messina (from a post by Tony Bamber), now, when a user…
YouTube is expanding its live-stream Gift Goals to all creators in the U.S., while it’s also got some improvements to its auto-dubbing option, which will make your alternative language variations more appealing. First off, on Gift Goals, which enables creators to incentivize donations during a live-stream, by offering a reward at a certain donation threshold….
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. I don’t know why platforms are so dedicated to pushing people away from their own creativity, and towards AI-generated content instead, but that is seemingly the trend of the moment. Which, if anything, is only going to…
Snapchat has published a new research report which looks at the effectiveness of its “First Impression Ads,” which enable advertisers to ensure that their ad is the first displayed to their target audience in that app on a specific day. That can be a powerful option for maximizing ad response, and Snapchat’s new study, created…
Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity? In this article, you’ll discover how to leverage AI search optimization to increase your brand visibility and attract highly qualified leads through AI recommendations. Why Marketers Need to Optimize…
