Threads is taking another step forward in its evolution, with the appointment of a new, dedicated leader for the app, giving it more specific focus within Meta’s suite of offerings. Today, Meta has confirmed that long-serving executive Connor Hayes has been appointed as head of Threads. Hayes has worked in various product management roles…
It seems that reports of X’s demise could be premature, with the latest Reuters Institute Digital News Report showing that X is still a key source of news and information in many regions, despite the recent changes at the app. Reuters’ digital news consumption report is based on responses from close to 100,000 people across…
X has announced a new partnership with app analytics provider AppsFlyer, which will enable X advertisers to glean more insight into the performance of their X ads. The new Advanced Self-Reporting Network (SRN) integration will enable X advertisers to track conversions stemming from their X ads, with more accurate determinations of actual results, improving ROAS…
TikTok has added a new way to credit songwriters for their contributions, as another expansion of its music elements. As you can see in these examples, songwriters will now get direct accreditation in the app, with users able to discover songs that they’ve created in a separate profile tab. As explained by TikTok: “The new…
Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to conduct a study of 20,000 Snap advertisers, with a cumulative $3 billion ad spend, in…
Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been developing both for some time, and many users have had access to them for a few months. But Instagram is…
Threads has added another element to its DM functionality, with users now able to send photos in messages. As you can see in this example, Threads users can now add images to their messages in-stream, providing another way to expand the context of your private communications. As explained by Threads: “In your inbox, open an…
Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models. First off, Google’s adding agentic capability into Search, which will enable Google’s AI tools to call businesses to get more info…
As more regions consider new laws that would require social platforms to enforce age access restrictions, Meta is laying the foundations for a broader roll-out of video selfie verification, in order to align with this push. Over on the Facebook Help Center page on video age checking, it’s now updated the wording to make this…
Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures. As you can see, OpenAI’s ChatGPT was the most downloaded app in the world in June, holding the top spot for a second consecutive month. Though Google’s Gemini app is now also…
