Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? In this article, you’ll learn the elements that make short-form content shareable—from mindset shifts that prevent overthinking to hook techniques that stop…
LinkedIn is expanding access to its new AI-powered Hiring Assistant tools for recruiters, which will give more hiring managers access to the platform’s latest tools to help streamline the staffing process. Originally launched with selected brand partners in October last year, LinkedIn’s Hiring Assistant enables HR managers to automatically generate short lists of LinkedIn users…
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. Last August, Meta announced the initial launch of its incremental attribution setting, which aims to…
Pinterest is expanding its in-app push notifications for teens, which aim to get kids off their devices during school time, with U.K. teens now set to receive these new alerts. As you can see in this example, Pinterest’s teen usage prompts aim to get students to rethink how they’re using social apps, including Pinterest, during…
After many years, and many user requests, Instagram has finally launched a dedicated iPad version of the app, built for the bigger iPad screen. As you can see in this example, the new Instagram for iPad app is specifically formatted for the larger screen, enabling full IG functionality on the device. And it’s not just…
WhatsApp has added AI-generated backgrounds for video calls, as well as a range of new filters and effects, giving you more ways to spice up your private chats. So now, you can imagine yourself in any situation you want, and add that as your WhatsApp background, which could provide a more engaging, interesting way to…
LinkedIn saw a 14% rise in EU users in the first half of 2025, while it’s also seen steady increases in user reports of misinformation and hate speech, as more people come to engage on the platform. That’s according to LinkedIn’s latest EU DSA disclosure report, which outlines all of its moderation and enforcement efforts,…
YouTube is rolling out a new way to share your channel’s Community Posts, while it’s also adding new, interactive gifts within live-streams to help encourage creator donations. First off, on expanded sharing for Community updates. YouTube expanded access to channel-centric Communities to more channels back in June, and now, it’s looking to make it easier…
Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads expert Jon Loomer, Meta has now added a new “Restricted Words” option within its Advantage+…
Meta has shared its latest EU performance updates for both Facebook and Instagram as part of its DSA reporting obligations, with EU authorities requiring all large online platforms to share regular updates on their total users and content moderation efforts. And the data can provide some interesting trend insights. Like, for example the fact that…
