As Australia continues to progress towards a social media ban for all users under the age of 16, the major players are now pushing for more clarity about the bill’s intention, and the logic that’s gone into its formulation. Last November, Australia’s Parliament pushed through a vote to implement a new law that will force all…
In the late 1800s, as dusk fell over the cobblestone streets of cities like London and New York, the gas lamp lighters would begin their nightly ritual. Equipped with a long pole, they walked the streets, igniting the gas lamps that lined the roads, illuminating the city one flicker at a time. It was a…
Dive Brief: E.l.f. Cosmetics is stepping into the world of telenovelas, a type of soap opera primarily produced in Latin America, for a new campaign based in Mexico, per a press release. “Descubre e.l.f.ecto” — which translates to “Discover the e.l.f. effect” — includes a two-episode, drama-filled series on TikTok and Instagram meant to showcase the…
As dawn broke over the horizon, ancient mariners set sail into the vast unknown, guided only by the stars and an unwavering belief in the possibilities that lay beyond the edge of the map. These explorers didn’t venture alone; they entrusted their journeys to seasoned navigators who understood the subtle language of the seas—the shifts…
Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration is real—how do you leverage…
In the early 1900s, two brothers from Ohio dared to dream of flight. With limited resources but an abundance of ingenuity, Wilbur and Orville Wright achieved what many thought impossible—they soared into the skies and forever changed the course of history. Their success wasn’t born from vast capital or massive teams but from embracing innovation…
In a video on TikTok last year, a young girl from Texas is seen opening her birthday presents, breaking down in happy tears at one specific gift: a pink multipack of her favorite instant ramen, Buldak’s carbonara variety. Samyang Foods, the maker of Buldak, sprung into action as the video went viral. Just a month…
Imagine having a partner in your marketing efforts who’s available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like…
YouTube creators take note: As of May, YouTube’s changing the way that mid-roll ad placement works, by updating its ad placement options in order to drive more logical, and responsive, ad exposure within clips. As explained by YouTube: “Starting May 12, 2025, we’re improving the quality of mid-roll ads on YouTube. That means we’ll show…
How do you harness the power of AI responsibly, making sure you’re balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI’s transformative potential. Fortunately, we’ve got someone today who can help…
