TikTok Announces Expanded Live Broadcast Deal With MLS
After seeing success with its Lionel Messi-focused Major League Soccer (MLS) live-stream last year, TikTok’s doing it all over again, this time with four matches that’ll be broadcast live in the app throughout the MLS season. As explained by TikTok: “Kicking off Saturday, August 2 at 7:10p ET, ‘Player Spotlight: Messi’ returns for four select matches this…
