Category: Social Media

YouTube has announced a raft of new updates, including a UI refresh, expanded voice replies, expanded access to courses, an update on fixable violations, and more. First off, YouTube’s rolling out some refreshed UI elements in order to boost appeal, and make the platform easier to navigate, particularly in relation to Shorts and viewing on…

TikTok has shared some new tips on how marketers can make the most of the latest AI ad creation and targeting tools, in order to synchronize their approach, and maximize results. Because while AI tools provide a whole range of new opportunities, the current usage of them is mostly separated into specific elements (e.g. creation,…

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Google is rolling out some updates to Search, which will impact how ads are displayed, and how people are able to use generative AI in their discovery process. First off, Google’s announced a change to the way…

Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true? In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants….

Meta has shared some insights to help app developers maximize their promotions in “Q5,” which is the period between late December to mid-January, which is when many apps see increased attention during the work and school break.   Indeed, according to Meta’s data, Q5 typically sees less competition, “as larger brands have left and shipping…

Have you added Pinterest into your digital marketing mix? It could be worth considering, the app now has over 578 million active users, who are primarily coming to the app with shopping intent. The platform has become a key connector for many prospective shoppers, and with its discovery tools always evolving, it’s getting increasingly good…

YouTube’s rolling out an updated editor for Shorts, which will separate your project into different audio and video tracks, making it easier to make specific changes and updates to your content. As you can see in this example, the updated Shorts editor, which will be available within the Shorts composer flow in the main YouTube…

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Podcasts have become a significant part of the broader YouTube ecosystem, with the platform now serving over a billion monthly active podcast listeners/viewers in the app every month, while YouTube has also become the single most frequently…

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. More and more regions are considering new age restrictions on social media access, in order to limit kids’ exposure to potentially harmful material and connections online. And overall, most people support such measures, as shown in this…

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Looking to get more out of your TikTok marketing efforts? Posting frequency is a key consideration within this, and ensuring that you maintain an active profile, which will keep users coming back, and maximize your opportunities for…