Category: Social Media

Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built…

Elon’s going all-in on AI, with his xAI project now seeking to compete with Meta, OpenAI, Google and others, by providing similar generative AI features and tools, hosted within both X itself and the separate Grok AI app. The next big element incoming is xAI’s new image and video generation option, which it’s calling “Imagine.”…

Have you ever wondered why some AI-generated outputs feel incomplete, even when you’re using the most recommended tools? Or found yourself relying heavily on ChatGPT, only to suspect there’s more potential waiting just beyond your current workflow? The solution isn’t adding more tools at random, but using them with intent. This article introduces a strategic,…

If you’re a regular reader of Social Media Today, you’re likely across all of the latest updates and improvements within LinkedIn’s ad systems. But if you’re not reading every single post, you may have missed something, and that tweak could end up playing a big part in improving your LinkedIn marketing and outreach process. That’s…

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly?  Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. This article…

You may not want to do it, you may not want to even think about it, given the broader concerns in the economy/government/world. But right now is the time to start planning your holiday marketing strategy, in order to ensure that you’re getting the most out of your efforts, and meeting those increasingly early shoppers….

Over the last few years, there’s been a big push to increase the age of access to social media apps, due to concerns around exposure to harmful materials, predators, misinformation, etc. Indeed, in the last year alone, several European nations, including France, Greece and Denmark, have put their support behind a proposal to restrict social media access…

Meta’s announced that it will ban all political, electoral and social issue ads in Europe from October this year, due to incoming regulations around political advertising in the region. The EU’s Transparency and Targeting of Political Advertising (TTPA) provision, which will come into effect on October 10th, will require all digital ad platforms to implement…

As its AI previews continue to eat away at referral traffic, Google’s trying out another AI-based experiment in Search, this time with AI-organized SERPs, which will separate different angles of your query into separate elements on the page. As you can see in this example, Google’s “Web Guide” groups will display smaller sub-collections of links…

Google is rolling out some new AI-powered shopping discovery tools, including advanced virtual try-on for certain clothing items, updated price tracking to stay on top of sales, and text-based matching for fashion styles. First off, on its advanced try-on tools. Back in May, Google shared a preview of its advanced, AI-powered try-on process for clothing,…