Meta has had a major legal win, which could establish a new precedent in cases of spyware that uses covert methods to access people’s personal information based on what they enter into various apps. Which, in this case at least, involved WhatsApp, Meta’s biggest messaging app. Back in 2019, WhatsApp alerted over 1,000 of its…
LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s introduced to help brands tap into this to maximize their marketing efforts. And video is indeed on the rise in the LinkedIn feed. LinkedIn recently reported that time spent watching video…
LinkedIn’s rolled out some improvements to its post embedding process, which now enable you to embed video content in isolation, as opposed to having to attach the whole post on your website. As reported by social media analyst Lindsey Gamble, LinkedIn has updated its post embeds with LinkedIn branding, along with the new video-only option….
Pinterest has launched a new promotional campaign, which focuses on its capacity to expand your discovery efforts, and help you find your own style. The new campaign is primarily focused on fashion and beauty, and aims to showcase Pinterest’s expanding capacity to discover products based on text and/or visual search. As explained by Pinterest: “When…
Google has announced some new updates for its CTV promotions, which provide the capacity to reach your audience on their home TV sets. And with YouTube now leading streaming watch time, by a significant margin, Google’s CTV promotions are reaching more users than ever. Indeed, Google says that its Display and Video 360 offerings now…
Over the past week, the specter of Meta’s potentially intrusive data tracking has once again raised its head, this time due to the launch of its new, personalized AI chat app, as well as recent testimony presented by former Meta employee Sarah Wynn-Williams. In the case of Williams, who’s written a tell-all book about her…
Pinterest is looking to enhance discovery in the app, by adding more options for visual search, which will make it easier for users to segment different elements of each Pin image to find related, or more personally relevant products. As you can see in this example sequence, Pinterest is updating its visual search process to…
Looking for ways to take your Facebook and Instagram campaigns to the next level? Effective measurement is a key consideration in optimizing and improving campaign performance, because if you don’t know what is and isn’t working, how can you possibly improve? Meta offers a range of solutions on this front, and helpfully, it’s also got…
A quick update on the TikTok U.S. saga: The app is still technically banned in the U.S., based on the Senate-approved sell-off bill that went into effect on January 19th. But even so, TikTok is still operating as normal for Americans, due to a stay of execution from U.S. President Donald Trump, while Trump also…
One of the key themes emerging from the latest round of earnings reports from social media companies has been the projected impact of tariffs, and how the additional fees that the Trump administration is imposing on some regions will affect their bottom line. Though most are keen to avoid any discussion of tariffs specifically, after…
