More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels. DoubleVerify’s brand suitability tools help to assess the suitability of content around your ads, so that brands can avoid unwanted association with potentially offensive,…
Are you trying to scale your knowledge and influence but running out of hours in the day? Curious how to offer personalized support without constantly being available? In this article, you’ll learn how to build your own human-centered interactive AI clone using Delphi.ai, the same platform used by George B. Thomas to scale his HubSpot…
Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025, as it continues to refine and improve its business elements. Though its user growth did slow a little in the last three months, and its costs are rising. Here’s a look at the latest data from the…
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? In this article, you’ll learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs. You’ll explore how to apply frameworks like Jobs to Be…
YouTube has announced an update to its Advertiser Friendly Guidelines, which will mean that you can now include profanity early on in your videos, and still maintain monetization. Which is a reversal of a monetization policy change that YouTube launched back in 2023, and it could be popular among many creators who’ve had their content…
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? The rules of connection have changed, trust is in short supply, and it’s reshaping the way people…
TikTok’s launched an alternativee version of app in Europe which aims to enhance the positive, beneficial aspects of the TikTok experience, while it’s also launched new initiative that’ll make it easier for businesses to support charity organizations in the app, First off, TikTok’s launching a new “TikTok Pro” app in Germany, Portugal and Spain, which…
Are you overwhelmed by the endless tasks that drain your productivity? Wondering how to break free from the time-consuming, busy work that keeps you from focusing on what truly matters? In this article, you’ll discover how to leverage ChatGPT as your ultimate productivity partner and regain precious hours in your workday through strategic AI assistance….
Yeah, this is not going to go down well with smaller creators on Instagram. Over the past few weeks, you may have seen this notification pop-up in your IG feed (via Social Varsity): Yes, Instagram has increased its follower requirements for live-streaming, which will mean that users who haven’t grown their account to a certain…
Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? In this article, you’ll discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building. Why Personal Brand…
