Category: Social Media

I’m so glad that comedy is legal again on X. This is probably not a news story, as such, but it’s a new functionality within an app tangentially connected to X, so it qualifies. Last month, X owner Elon Musk, while attempting to summon his Grok chatbot within a post stream for a fact-check, accidentally…

After refining it over the past few months, Meta is now highlighting its “Opportunity Score” metric to more users, via a new alert in Ads Manager that aims to raise awareness of its ad performance recommendations. As you can see in this example, shared by social media research Jonah Manzano, Meta’s now alerting advertisers to…

With more and more interaction now happening within apps, the listing of the most visited websites is probably less indicative of popularity than it once was. But nevertheless, it is interesting to see which websites people are visiting via their desktop PCs or mobile browsers, and how that relates to overall activity, and discovery trends…

Meta’s holding true to its pledge to release ongoing updates to its new video editing app, with Edits today getting five more updates to assist in your creative efforts. First off, Meta’s adding an additional 50 dynamic text animations, which will provide more capacity to make your captions stand out, and play a part in…

TikTok will be super keen to highlight its successes on this front. May is Small Business Month, and TikTok has announced a range of activations and opportunities for SMB, including a chance to win a share of $1 million in TikTok ad credits. As per TikTok: “Small businesses are the heart of innovation, culture, and…

Reddit has announced some new additions to its Reddit Pro suite of business tools, which provide additional analytics and data functions to help brands make the most of the app. And they’re free, so definitely worth checking out if you can (as they’re not available in all regions as yet). And it also includes Reddit’s…

Reddit is looking to take more action to clarify the humanity of its users, after backlash over a recent AI experiment that was unwittingly played out on Reddit users. Last month, 404 Media reported that a team of researchers from the University of Zurich had run a live test of AI bot profiles on Reddit,…

Threads is trying out a few new elements to enhance engagement, including blacked out text for spoilers, new interest indicators on posts, and account status info in-stream. First off, as discovered by app researcher Radu Oncescu, Threads is experimenting with spoiler tags within post text, that will hide your chosen words behind a black overlay….

Pinterest has shared its latest performance update, recording solid increases in both user and revenue in Q1 2025. First off on users. Pinterest added 17 million more monthly actives in the period, taking it up to 570 million MAU. As you can see in this chart, Pinterest has been steadily growing its user base, with…

Meta has unveiled a range of new ad updates at NewFronts 2025, including improved creator collaboration tools, a new means to tap into trending Reels, updated Partnership Ads, video ads on Threads, and more. Yeah, there’s a bit to take in, and if you’re looking to maximize your promotions, you do want to be taking…