Many marketers today recognize the potential of AI but aren’t sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to…
Yeah, that temporary ban on TikTok downloads in the U.S. doesn’t seem to have had much impact on the app’s momentum, based on the latest app download charts from AppFigures. As you can see, TikTok continued to top the overall download charts in February, after seeing the most downloads in January as well. That’s despite…
We’re in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only…
So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats, with the grand prize for a perfect March Madness bracket being a trip to Mars onboard one of Elon’s yet-to-be-built rocket ships. Yep, a trip to Mars. That’s definitely going to happen, definitely sometime in the next…
Have you ever wondered why some brand stories stick with you long after you’ve heard them while others are instantly forgettable? I’d bet a medium-sized pastry that you’d recognize and be able to tell me the brand behind “Think Different” or “Just Do It” wouldn’t you? Storytelling is more than just a buzzword in marketing;…
Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app. Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in order to simplify its creator monetization process. That means that creators posting videos, Reels, photos…
We don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it…
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance. As you can see in this example, shared by digital ads consultant Samantha…
Consider sharing with your audience Reading Time: 2 minutes In any business, you are always going to need to have a decent approach to marketing if you want the business to succeed. The truth is that there are lots of different ways you can approach this, but you will need to make sure that you…
Open source Twitter-clone app Bluesky has announced its latest app update, with longer videos, a new chat requests filter, and additional language translation options. The main update is an extension of its video limit, with users now able to post 3 minute long clips in the app. Up till now, Bluesky users have been limited…
