Category: Social Media

Meta is expanding its WhatsApp ads options, with Meta advertisers now able to display click-to-message ads that link through to a WhatsApp Status update, as opposed to opening to a DM chat. Meta launched ads in WhatsApp Status back in June, which enables advertisers to display their promotions between full-screen WhatsApp Status updates from friends….

Looks like somebody at Meta HQ hit publish a little early on its latest video for its upcoming smart glasses project, with the platform seemingly previewing various new styles of glasses, including one with a heads-up display, in the now removed clip. The video, which was uploaded to Meta’s YouTube channel (then removed a short…

OpenAI has published a new overview of how people are using ChatGPT, and how usage of its conversational AI tool is evolving over time, which provides some interesting insight into what people are looking to use the tool for, and how that relates to broader trends. The study is based on an analysis of 1.5 million…

Is X suddenly seeing a surge in downloads, and a potential resurgence in public popularity? The platform has been losing traction since the name change from Twitter, with its official usage data showing a significant decline in active users in Europe (the only region that it still shares data for), down 15% since Elon Musk…

Instagram has expanded access to its “Shots” quick image sharing feature to more regions, which enables you to capture a moment and share it with your connections in the app. Which feels like a layover from the BeReal trend of 2022, and seems unlikely to catch on in the app in any significant way, though…

Threads is working on a new “Communities” feature, which looks a lot like X’s communities, and could be another way to gather users around topics and discussions of interest. As you can see in these example screens, posted by app researcher Alessandro Paluzzi, Threads is developing topic-based discussion groups, which will help users find like-minded…

Pinterest has launched a new “Educators’ Fund” initiative, part of its broader “Pinterest for Teachers” element, which aims to help support creators who share educational content, in order to assist in the usage of Pinterest for learning-based activities. The program, which is currently only available to U.S.-based Pinners, aims to help maximize the use of…

Snapchat is rolling out some new options to help drive ongoing engagement, and cater to group chats in the app, with “Infinite Retention,” which enables users to save their chats in the app ongoing, and “Group Streaks,” which, as it sounds, will provide another means to gamify ongoing connection in the app. First off, on…

Looking to utilize LinkedIn ads in your social media marketing strategy? This will help. LinkedIn recently published a new overview of how to get the most out of your LinkedIn campaigns, including notes on how to choose the right objectives for your aims, how to set up your campaigns, how to measure your performance, and…

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s expanding Reels trending ads to more advertisers, which enables marketers to place their ads alongside…