Lately, I’ve been grappling with a key challenge in the realm of AI and marketing — the often-overlooked biases embedded in our AI systems. As much as AI is revolutionizing our industry, it’s crucial to address the ethical concerns it raises. Today, I want to shed light on the ethics and biases inherent in AI-driven…
Brace yourself for a new influx of misleading posts on Facebook and IG, with Meta announcing that it’s launching the first stage of its Community Notes rollout early next week. Well, it probably won’t actually lead to a sudden rush of misleading posts, as people are posting way less to Meta’s apps than they have…
Are you wondering how the latest tech in AI is shaking up marketing? It’s no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up. What specific AI tools are…
Google has outlined its latest updates to BrandConnect, its process for connecting creators with sponsored content opportunities, which includes a new central management hub to help brands stay across their various partnership efforts. As you can see in this example, now, within the Google Ads platform, you can view potential collaboration opportunities in the “Creator…
Ever feel like you’re always trying to catch up with the latest in AI for marketing? You’re not alone. AI is moving fast, and so is its impact on how we engage with our audiences. But don’t worry—there’s a fantastic way to stay in the loop: podcasts. Whether you’re commuting to work, hitting the gym,…
LinkedIn has published a new report on the state of SMBs, which looks at business growth opportunities, challenges in increasing business size, information sourcing, and more. And there are some valuable insights in here for marketers looking to reach smaller businesses, with a range of notes on where SMB managers are seeking information, and what’s…
Have you ever bought or been gifted a kitchen appliance that just sat, unused, for years, until one day you discovered something you wanted to be able to do or try and suddenly that appliance not only had a use for you, it had relevance. Sorting out how and when to use AI in marketing is often…
YouTube has announced a new series of “Creator Collective” meet-up events across the U.S., which will enable YouTube creators to make connections, exchange ideas, and learn how to create more resonant content for their audience. As per YouTube: “Our Creator Collective events are designed by creators, for creators. Throughout the year, we’re running gatherings across…
Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive…
A quick update on the TikTok U.S. saga: In what will be a surprise to absolutely no one, Oracle is firming as the favorite to establish a partnership deal that would enable TikTok to keep running in the U.S., according to latest reports. As per The Information, Trump’s long-favored TikTok partner is now closing in…
